Dubai - Marketing, Enterprise & Tourism
| Title | Dubai - Marketing, Enterprise & Tourism |
|---|---|
| Alternative | DBI - MET |
Latest research outputs
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A three dimensional tourist typology
Seery, P. and Paris, C. 2015. A three dimensional tourist typology. African Journal of Hospitality, Tourism and Leisure. 4 (2), pp. 1-8.Article
The social affordances of flashpacking: exploring the mobility nexus of travel and communication
Germann Molz, J. and Paris, C. 2015. The social affordances of flashpacking: exploring the mobility nexus of travel and communication. Mobilities. 10 (2), pp. 173-192. https://doi.org/10.1080/17450101.2013.848605Article
Strong attachment toward human brand and its implication for life-satisfaction and self-efficacy
Jun, M., Kim, C., Han, J., Kim, M. and Kim, J. 2014. Strong attachment toward human brand and its implication for life-satisfaction and self-efficacy. Asia Marketing Journal. 16 (1), pp. 101-116. https://doi.org/10.53728/2765-6500.1529Article
Dark sides of engaging in fan community of human brand
Han, J., Kim, C., Jun, M., Kim, M. and Kim, J. 2014. Dark sides of engaging in fan community of human brand. Asia Marketing Journal. 16 (1), pp. 133-148. https://doi.org/10.53728/2765-6500.1531Article
How AMOREPACIFIC became a globally successful cosmetic company through unconventional but sensational marketing?
Kim, C., Han, J., Jun, M., Kim, M. and Kim, J. 2013. How AMOREPACIFIC became a globally successful cosmetic company through unconventional but sensational marketing? Asia Marketing Journal. 14 (4), pp. 95-116. https://doi.org/10.53728/2765-6500.1502Article
A case study of Shinsegae E-mart
Kim, C., Jun, M., Han, J., Kim, M., Park, J. and Kim, J. 2012. A case study of Shinsegae E-mart. Asia Marketing Journal. 14 (3), pp. 7-26. https://doi.org/10.53728/2765-6500.1487Article
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