Analysis of content strategies of selected brand tweets and its influence on information diffusion
Article
Periaswamy, S., Niduthavolu, S. and Vedanthachari, L. 2021. Analysis of content strategies of selected brand tweets and its influence on information diffusion. Journal of Advances in Management Research. 18 (2), pp. 227-249. https://doi.org/10.1108/JAMR-06-2020-0107
Type | Article |
---|---|
Title | Analysis of content strategies of selected brand tweets and its influence on information diffusion |
Authors | Periaswamy, S., Niduthavolu, S. and Vedanthachari, L. |
Abstract | Purpose |
Publisher | Emerald |
Journal | Journal of Advances in Management Research |
ISSN | 0972-7981 |
Publication dates | |
Online | 31 Aug 2020 |
27 Apr 2021 | |
Publication process dates | |
Deposited | 08 Jan 2021 |
Accepted | 17 Aug 2020 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | Copyright © 2020, Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher. |
Digital Object Identifier (DOI) | https://doi.org/10.1108/JAMR-06-2020-0107 |
Language | English |
https://repository.mdx.ac.uk/item/893qv
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