Examining customer's intention to rely on online reviews
Article
Sridevi, P., Manoraj, N. and Vedanthachari, L. 2022. Examining customer's intention to rely on online reviews. International Journal of Internet Marketing and Advertising. 16 (4), pp. 369-393. https://doi.org/10.1504/IJIMA.2022.123163
Type | Article |
---|---|
Title | Examining customer's intention to rely on online reviews |
Authors | Sridevi, P., Manoraj, N. and Vedanthachari, L. |
Abstract | The use of online reviews among online shoppers has increased significantly in recent years and has reduced uncertainty and risks associated with online shopping. The objective of this research is to identify the segment of online shoppers relying on online reviews. Consumers were classified based on their shopping motivation, trait and online behavior. A quantitative survey involving 375 Indian online shoppers were performed to identify and understand their reliance of online reviews. The findings show that consumer with high price consciousness, value consciousness, brand consciousness and self-esteem rely on online reviews for their online purchases. On the other side consumer who are quality conscious and having online shopping anxiety don’t rely on online review. This research adds to the growing literature on consumer information theory and validates the link between consumer shopping motivation and their informational needs. |
Publisher | Inderscience |
Journal | International Journal of Internet Marketing and Advertising |
ISSN | 1477-5212 |
Electronic | 1741-8100 |
Publication dates | |
Online | 20 May 2022 |
Publication process dates | |
Deposited | 19 Apr 2021 |
Accepted | 31 Dec 2020 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | Copyright © 2022 Inderscience Enterprises Ltd |
Digital Object Identifier (DOI) | https://doi.org/10.1504/IJIMA.2022.123163 |
Language | English |
https://repository.mdx.ac.uk/item/89512
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