Examining customer's intention to rely on online reviews

Article

Sridevi, P., Manoraj, N. and Vedanthachari, L. 2022. Examining customer's intention to rely on online reviews. International Journal of Internet Marketing and Advertising. 16 (4), pp. 369-393. https://doi.org/10.1504/IJIMA.2022.123163

Publication dates
Type	Article
Title	Examining customer's intention to rely on online reviews
Authors	Sridevi, P., Manoraj, N. and Vedanthachari, L.
Abstract	The use of online reviews among online shoppers has increased significantly in recent years and has reduced uncertainty and risks associated with online shopping. The objective of this research is to identify the segment of online shoppers relying on online reviews. Consumers were classified based on their shopping motivation, trait and online behavior. A quantitative survey involving 375 Indian online shoppers were performed to identify and understand their reliance of online reviews. The findings show that consumer with high price consciousness, value consciousness, brand consciousness and self-esteem rely on online reviews for their online purchases. On the other side consumer who are quality conscious and having online shopping anxiety don’t rely on online review. This research adds to the growing literature on consumer information theory and validates the link between consumer shopping motivation and their informational needs.
Sustainable Development Goals	9 Industry, innovation and infrastructure
Middlesex University Theme	Creativity, Culture & Enterprise
Publisher	Inderscience Enterprises Ltd
Journal	International Journal of Internet Marketing and Advertising
ISSN	1477-5212
Electronic	1741-8100
Online	20 May 2022
Print	2022
Publication process dates
Submitted	13 Feb 2020
Accepted	08 Oct 2020
Deposited	19 Apr 2021
Output status	Published
Accepted author manuscript	Customer Intention to Rely on Online Reviews.pdf File Access Level Open
Copyright Statement	Copyright © 2022 Inderscience Enterprises Ltd This is an Accepted Manuscript of an article published by Inderscience in International Journal of Internet Marketing and Advertising the final published version is available at: https://doi.org/10.1504/IJIMA.2022.123163
Web address (URL)	https://www.inderscience.com/info/inarticle.php?artid=123163
Digital Object Identifier (DOI)	https://doi.org/10.1504/IJIMA.2022.123163
Language	English

Permalink -

https://repository.mdx.ac.uk/item/89512

Log in to edit

Download files

Accepted author manuscript

	Customer Intention to Rely on Online Reviews.pdf
File access level: Open

189
total views
192
total downloads
0
views this month
1
downloads this month

Export as

Related outputs

Developing London’s SME green business transition: finance and support services

Elf, P., Owen, R. and Vedanthachari, L. 2026. Developing London’s SME green business transition: finance and support services. London, UK Centre for Enterprise, Environment and Development Research (CEEDR), Middlesex University London. https://doi.org/10.13140/RG.2.2.12010.17608

The role of the university entrepreneurial ecosystem in entrepreneurial finance: case studies of UK innovation knowledge centres

Owen, R., Vedanthachari, L. and Hussain, J. 2023. The role of the university entrepreneurial ecosystem in entrepreneurial finance: case studies of UK innovation knowledge centres. Venture Capital. https://doi.org/10.1080/13691066.2023.2205606

Exploring the role of U.K. Government policy in developing the university entrepreneurial finance ecosystem for Cleantech

Owen, R. and Vedanthachari, L. 2023. Exploring the role of U.K. Government policy in developing the university entrepreneurial finance ecosystem for Cleantech. IEEE Transactions on Engineering Management. 70 (3), pp. 1026-1039. https://doi.org/10.1109/TEM.2022.3153319

Annex 1 IKC and Stakeholder Topic Guide Summary

Owen, R. and Vedanthachari, L. 2021. Annex 1 IKC and Stakeholder Topic Guide Summary.

Analysis of content strategies of selected brand tweets and its influence on information diffusion

Periaswamy, S., Niduthavolu, S. and Vedanthachari, L. 2021. Analysis of content strategies of selected brand tweets and its influence on information diffusion. Journal of Advances in Management Research. 18 (2), pp. 227-249. https://doi.org/10.1108/JAMR-06-2020-0107

Logistics management

Vedanthachari, L. 2019. Logistics management. England Chartered Institute of Purchasing and Supply.

Access to credit as a tool for overcoming SME failures: a case of Sub Saharan Africa

Hambayi, T. and Vedanthachari, L. 2017. Access to credit as a tool for overcoming SME failures: a case of Sub Saharan Africa. in: Ekanem, I. (ed.) Understanding Bankruptcy: Global Issues Perspectives and Challenges Nova Science Publishers. pp. 195-220

The integration of Egyptian small farmers into agro-food global value chains: The role of MNEs in Egyptian agribusiness, the case of Heinz

Soliman, S., Papanastassiou, M., Mergos, G. and Vedanthachari, L. 2017. The integration of Egyptian small farmers into agro-food global value chains: The role of MNEs in Egyptian agribusiness, the case of Heinz. 59th Annual Meeting of the Academy of International Business: "The Contribution of MNEs to Building Sustainable Societies". Dubai, UAE 02 - 05 Jul 2017 Academy of International Business (AIB). pp. 142

Exploratory study on the Innovation activities of Saudi Hotel SMEs

Hamad M Alyahya, I., Vedanthachari, L., Lee, H. and Papanastassiou, M. 2018. Exploratory study on the Innovation activities of Saudi Hotel SMEs. ISBE 2018: 41st Institute for Small Business and Entrepreneurship Conference. Birmingham, United Kingdom 07 - 08 Nov 2018 Institute for Small Business & Entrepreneurship.

Service quality, satisfaction, and customer loyalty in Airbnb accommodation in Thailand

Priporas, C., Stylos, N., Vedanthachari, L. and Santiwatana, P. 2017. Service quality, satisfaction, and customer loyalty in Airbnb accommodation in Thailand. International Journal of Tourism Research. 19 (6), pp. 693-704. https://doi.org/10.1002/jtr.2141

Unraveling the diverse nature of service quality in a sharing economy: a social exchange theory perspective of Airbnb accommodation

Priporas, C., Stylos, N., Rahimi, R. and Vedanthachari, L. 2017. Unraveling the diverse nature of service quality in a sharing economy: a social exchange theory perspective of Airbnb accommodation. International Journal of Contemporary Hospitality Management. 29 (9), pp. 2279-2301. https://doi.org/10.1108/IJCHM-08-2016-0420

Supply chain management challenges faced by landlocked countries - a case of Malawi

Vedanthachari, L. and Nga, N. 2017. Supply chain management challenges faced by landlocked countries - a case of Malawi. British Academy of Management 2017 Conference. Warwick, UK 05 - 07 Sep 2017 British Academy of Management (BAM).

Investigating the relationship between formal time management practices and business performance of UK SMEs

Vedanthachari, L. and Owen, R. 2015. Investigating the relationship between formal time management practices and business performance of UK SMEs. ISBE 2015: 38th Institute for Small Business and Entrepreneurship Conference. Glasgow, Scotland 11 - 12 Nov 2015

How do employees perceive the impact of health and safety policies on logistics delivery performance? A case study of a cement manufacturer based in Malaysia

Vedanthachari, L. and Shankar, M. 2015. How do employees perceive the impact of health and safety policies on logistics delivery performance? A case study of a cement manufacturer based in Malaysia. British Academy of Management 2015 Conference. University of Portsmouth, UK 08 - 10 Sep 2015 British Academy of Management (BAM).