Understanding the links between diversity and creativity as assessed in the boroughs of London

This paper analyses the links between creativity and diversity in the different boroughs of London. Based on rich data from the UK Census of Population of 2011 and other sources, we specifically analysed the correlations between creativity and diversity within the London boroughs. The main results of this study indicate that there is no direct correlation between creativity and diversity. Some significant correlations have been observed, however, between variables that shape such indices. Namely, the “creative class” tend to live in more diverse, more heterogeneous neighbourhoods (alongside people from many different countries) and they are more prepared to tolerate such diverse environments. The study also shows that diversity of geographical origin (measured by country of origin) is a more relevant factor for boosting creativity than variables such as religious diversity. This article contributes to the theoretical field of research exploring the impact of diversity on creative people and cities.