Production of the 70:20:10 webinar

Using ideas drawn from the broadcasting industry, we explore two alternatives to a face-to-face webinar format for teaching: a circular classroom structure with concentric rings of seated students—the 360° Socratic model for webinar design—and a framework for informal, inspirational resources used in education radio called the 45° Learning model. We merge the two models to create a 70:20:10 Webinar Design (Basiel, 2018), informed by first, research into learning development of executives for business leadership and second, the conversational presentation style replicated by talking to one individual in chat show mode at an angle to the computer screen. Previous research suggests that 70% of learning comes from challenging (informal) assignments, 20% is social through peer-to-peer interactions, mentoring or feedback comments, and only 10% is formal learning and development training (Lombard, 1996). The corporate business organisation used by BBC Education delivered content based on similar informal learning principles. These evolved from formal training broadcasts in the post war period, to active learning ideas emerging in the 1960s. We ask, “Can creating a 70:20:10 Webinar Design using these methods be of value to educators in Higher Education institutions using the new digital technologies?” The context is the need to reflect on the hurried application of learning technologies during the pandemic and evolve quality blended learning for students of the future.