Evaluating the impact of embodied conversational agents (ECAs) attentional behaviors on user retention of cultural content in a simulated mobile environment

Conference keynote

Doumanis, I. and Smith, S. 2014. Evaluating the impact of embodied conversational agents (ECAs) attentional behaviors on user retention of cultural content in a simulated mobile environment. GazeIn '14: 7th Workshop on Eye Gaze in Intelligent Human Machine Interaction: Eye-Gaze & Multimodality. Istanbul, Turkey 16 - 16 Nov 2014 Association for Computing Machinery (ACM). pp. 27-32 https://doi.org/10.1145/2666642.2666650
TypeConference keynote
TitleEvaluating the impact of embodied conversational agents (ECAs) attentional behaviors on user retention of cultural content in a simulated mobile environment
AuthorsDoumanis, I. and Smith, S.
Abstract

The paper presents an evaluation study of the impact of an ECA’s attentional behaviors using a custom research method that combines facial expression analysis, eye-tracking and a retention test. The method provides additional channels to EEG-based methods for the study of user attention and emotions. In order to validate the proposed approach, two tour guide applications were created with an embodied conversational agent(ECA) that presents cultural content about a real-tourist attraction. The agent simulates two attention-grabbing mechanisms - humorous and serious to attract the users’ attention. A formal study was conducted to compare two tour guide applications in the lab. The data collected from the facial expression analysis and eye-tracking helped to explain particularly good and bad performances in retention tests. In terms of the study results, strong quantitative and qualitative evidence was found that an ECA should not attract more attention to itself than necessary, to avoid becoming a distraction from the flow of the content. It was also found that the ECA had an inverse effect on the retention performance of participants with different gender and their use on computer interfaces is not a good idea for elderly users.

Research GroupArtificial Intelligence group
Research Group on Development of Intelligent Environments
ConferenceGazeIn '14: 7th Workshop on Eye Gaze in Intelligent Human Machine Interaction: Eye-Gaze & Multimodality
Page range27-32
Proceedings TitleGazeIn '14: Proceedings of the 7th Workshop on Eye Gaze in Intelligent Human Machine Interaction: Eye-Gaze & Multimodality
ISBN
Hardcover9781450301251
PublisherAssociation for Computing Machinery (ACM)
Publication dates
Print16 Nov 2014
Publication process dates
Deposited28 Nov 2014
Submitted10 Sep 2014
Output statusPublished
First submitted version
File Access Level
Open
Copyright Statement

© 2014 ACM. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in GazeIn '14 Proceedings of the 7th Workshop on Eye Gaze in Intelligent Human Machine Interaction: Eye-Gaze & Multimodality, Pages 27-32, Istanbul, Turkey — November 16 - 16, 2014. http://dx.doi.org/10.1145/2666642.2666650

Additional information

Ioannis Doumanis and Serengul Smith. 2014. Evaluating the Impact of Embodied Conversational Agents (ECAs) Attentional Behaviors on User Retention of Cultural Content in a Simulated Mobile Environment. In Proceedings of the 7th Workshop on Eye Gaze in Intelligent Human Machine Interaction: Eye-Gaze & Multimodality (GazeIn '14). ACM, New York, NY, USA, 27-32. DOI=http://dx.doi.org/10.1145/2666642.2666650

Digital Object Identifier (DOI)https://doi.org/10.1145/2666642.2666650
Web address (URL) of conference proceedingshttps://dl.acm.org/doi/proceedings/10.1145/2666642
LanguageEnglish
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