The effectiveness of persuasive health communication techniques
Article
van den Akker, O. and Purewal, S. 2014. The effectiveness of persuasive health communication techniques. Advances in Life Sciences and Health. 1 (2), pp. 47-57.
Type | Article |
---|---|
Title | The effectiveness of persuasive health communication techniques |
Authors | van den Akker, O. and Purewal, S. |
Abstract | Objective: This study tests the effectiveness of Framing and Fear conditions to change attitudes towards elective single embryo transfer (eSET) in a large, non-clinical population. Method:A repeated measures randomised control trial design was used with 632 male and female participants allocated to one of two intervention groups (Framing or Fear condition) or a control group. There were two conditions in the Framing group (gain or loss frame), three conditions in the Fear group (high, medium or low fear) and two control conditions (education and non-education). Questionnaires were completed before exposure to the message (time 1) and immediately afterwards (time 2). |
Keywords | Embryo Transfer; Communication; Health Promotion; Education; Infertility |
Research Group | Applied Health Psychology group |
Publisher | Scientific Online |
Journal | Advances in Life Sciences and Health |
Publication dates | |
Nov 2014 | |
Publication process dates | |
Deposited | 03 Mar 2015 |
Output status | Published |
Publisher's version | |
Copyright Statement | "Under guidelines of Open Access, it is the author who owns the copyright of published articles." [Publisher website]. |
Web address (URL) | http://www.scipublish.com/journals/ALSH/papers/869 |
Language | English |
https://repository.mdx.ac.uk/item/84z27
Download files
24
total views11
total downloads1
views this month1
downloads this month