Interdependencies and tensions between social media and tourism
Conference paper
Su, R. and Cai, H. 2016. Interdependencies and tensions between social media and tourism. 6th Global Innovation & Knowledge Academy Conference (GIKA 2016). Valencia, Spain 20 - 23 Mar 2016
| Type | Conference paper |
|---|---|
| Title | Interdependencies and tensions between social media and tourism |
| Authors | Su, R. and Cai, H. |
| Abstract | This research develops a holistic and integrated understanding of social media in the tourism industry, particularly its communication between tourism producers and consumers. Applied with a qualitative approach, this paper assesses the theoretical and empirical roles that social media play with a dialectic relationship of interdependence and tension. The case study demonstrates the value of the interpretation model in Nanjing, due to recent major changes in China’s economy, society, politics and governance, and the city’s rich cultural heritage resources. Prominence is given to the tourism producers and consumers in the encoding and decoding of cultural tourism messages, in order to benefit other tourist destinations’ promotion and city marketing. |
| Keywords | social media, cultural meaning and interpretation, encoding and decoding, qualitative research, tourist destination promotion, producers and consumers, Chinese political economy |
| Conference | 6th Global Innovation & Knowledge Academy Conference (GIKA 2016) |
| ISBN | |
| Hardcover | 9788460838401 |
| Publication dates | |
| 26 Mar 2016 | |
| Publication process dates | |
| Deposited | 19 Apr 2016 |
| Accepted | 10 Nov 2015 |
| Output status | Published |
| Language | English |
| Book title | Proceedings of 6th Global Innovation & Knowledge Academy Conference (GIKA 2016) |
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