From cultural governance to cultural tourism: Towards an interpretation approach

Article


Su, R. and Cai, H. 2019. From cultural governance to cultural tourism: Towards an interpretation approach. Tourism Culture & Communication. 19 (4), pp. 291-302. https://doi.org/10.3727/194341419X15542140077657
TypeArticle
TitleFrom cultural governance to cultural tourism: Towards an interpretation approach
AuthorsSu, R. and Cai, H.
Abstract

The debate of “cultural turn” recently draws scholars’ attentions to the cultural dimension of tourism, particularly how and to what extent cultural symbols and languages make meaning in tourism production and consumption. This requires tourism scholars examining symbolic elements of culture and embedding them in tourism presentations, such as tourist products and service experiences. The authors attempt to address cultural dynamics between symbolism and signification and to illustrate their relationships within tourism through the studies of cultural governance and cultural tourism. Employing a qualitative approach with eighty-five semi-structured interviews and secondary data, a case study of cultural tourism in Nanjing, China illustrates how the tourism and culture sectors selectively signify the tourism image – “A City of Universal Love” – with Nanjing’s cultural governance ideology. The interpretation and the marketing of this city tourism image also show several tensions, for example, the cultural sector holds greater power to represent own its interests, but is less successful in promoting interactive heritage experience to the domestic tourism market. This study offers a new insight of cultural dynamics, notably symbolism and signification dynamics influence governance, interpretation and marketing of city tourism image.

KeywordsSymbolism and signification; Cultural governance; Cultural tourism ; Power relations; Interpretation; City tourism image
PublisherCognizant Communication Corporation
JournalTourism Culture & Communication
ISSN1098-304X
Electronic1943-4146
Publication dates
Online16 Apr 2019
Print27 Nov 2019
Publication process dates
Deposited11 Dec 2017
Accepted20 Nov 2017
Output statusPublished
Publisher's version
File Access Level
Open
Copyright Statement

Copyright © 2019 Cognizant, LLC.
The published article: Su, R. & Cai, H. (Helen), 2019. From Cultural Governance to Cultural Tourism: Towards an Interpretation Perspective. Tourism Culture & Communication, 19(4), pp.291–302. doi:10.3727/194341419X15542140077657, is included in the Middlesex University Research Repository with permission.
The article(s) and/or figure(s) cannot be used for resale.

Digital Object Identifier (DOI)https://doi.org/10.3727/194341419X15542140077657
Web of Science identifierWOS:000565099700007
LanguageEnglish
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