Relational key account management: insights from the Middle Eastern context
Article
Badawi, N., Battor, M. and Badghish, S. 2022. Relational key account management: insights from the Middle Eastern context. Journal of Business and Industrial Marketing. 37 (2), pp. 353-365. https://doi.org/10.1108/jbim-06-2019-0301
Type | Article |
---|---|
Title | Relational key account management: insights from the Middle Eastern context |
Authors | Badawi, N., Battor, M. and Badghish, S. |
Abstract | Purpose – The purpose of this study is to explore relational aspects of key account management (KAM) in terms of social capital and relationship quality. The second objective was to identify the main dimensions that shape social capital and relationship quality within the KAM context. Finally, the third objective was to explore how relational KAM is practiced in the Middle Eastern context. |
Keywords | Middle east; KAM; Key account management; Relational management; Saudi Arabia |
Publisher | Emerald |
Journal | Journal of Business and Industrial Marketing |
ISSN | 0885-8624 |
Publication dates | |
Online | 14 Jun 2021 |
05 Jan 2022 | |
Publication process dates | |
Deposited | 11 Jan 2022 |
Accepted | 23 Mar 2021 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/jbim-06-2019-0301 |
Web of Science identifier | WOS:000662319500001 |
Language | English |
https://repository.mdx.ac.uk/item/899y6
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