Toward a halal tourism market

Article

Battour, M., Ismail, M. and Battor, M. 2010. Toward a halal tourism market. Tourism Analysis. 15 (4), pp. 461-470. https://doi.org/10.3727/108354210X12864727453304
TypeArticle
TitleToward a halal tourism market
AuthorsBattour, M., Ismail, M. and Battor, M.
Abstract

This article begins by explaining the concept of Islamic Shariah. It explains the sources of Shariah as well as its higher objectives. The article focuses on the implications of observance of Shariah in the tourism and hospitality industries. Following this is a description of the recent phenomena of “Halal tourism" and “Islamic Hospitality” illustrated through selected examples from Muslim countries in Asia and the Middle East. The development of "Islamically oriented” standards is also discussed giving rise to new concepts such as “Shariah-compliant,” which refers to Islamic consideration of being alcohol free, gambling free, and the availability of “Halal” food. Lastly, the article discusses future trends and challenges related to Halal tourism.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherCognizant Communication Corporation
JournalTourism Analysis
ISSN1083-5423
Electronic1943-3999
Publication dates
Print01 Sep 2010
Publication process dates
Deposited07 Feb 2013
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.3727/108354210X12864727453304
LanguageEnglish
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