Do social capital and relationship quality matter to the key account management effectiveness?
Article
Badawi, N. and Battor, M. 2020. Do social capital and relationship quality matter to the key account management effectiveness? Journal of Business and Industrial Marketing. 35 (1), pp. 134-149. https://doi.org/10.1108/jbim-01-2019-0003
Type | Article |
---|---|
Title | Do social capital and relationship quality matter to the key account management effectiveness? |
Authors | Badawi, N. and Battor, M. |
Abstract | Purpose |
Keywords | Relationship marketing; Relationship quality; Social capital; KAM; Key account management |
Publisher | Emerald |
Journal | Journal of Business and Industrial Marketing |
ISSN | 0885-8624 |
Publication dates | |
Online | 25 Sep 2019 |
08 Jan 2020 | |
Publication process dates | |
Deposited | 11 Jan 2022 |
Accepted | 13 Jul 2019 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/jbim-01-2019-0003 |
Web of Science identifier | WOS:000506090200009 |
Language | English |
https://repository.mdx.ac.uk/item/899y7
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