The impact of destination attributes on Muslim tourist's choice

Article

Battour, M., Ismail, M. and Battor, M. 2011. The impact of destination attributes on Muslim tourist's choice. International Journal of Tourism Research. 13 (6), pp. 527-540. https://doi.org/10.1002/jtr.824
TypeArticle
TitleThe impact of destination attributes on Muslim tourist's choice
AuthorsBattour, M., Ismail, M. and Battor, M.
Abstract

The success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherWiley
JournalInternational Journal of Tourism Research
ISSN1522-1970
Publication dates
Print2011
Publication process dates
Deposited07 Feb 2013
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1002/jtr.824
LanguageEnglish
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