The impact of destination attributes on Muslim tourist's choice
Article
Battour, M., Ismail, M. and Battor, M. 2011. The impact of destination attributes on Muslim tourist's choice. International Journal of Tourism Research. 13 (6), pp. 527-540. https://doi.org/10.1002/jtr.824
Type | Article |
---|---|
Title | The impact of destination attributes on Muslim tourist's choice |
Authors | Battour, M., Ismail, M. and Battor, M. |
Abstract | The success of marketing destinations for Muslim tourists could be guided by observing Islamic teachings in tourism activities. This study is a trial to explore which Islamic attributes of destinations could be used a base for tailoring Halal tourist packages. Qualitative data were collected by conducting two focus group discussions and fifty three interviews in Malaysia. Two major aspects are identified which may attract Muslim tourists. Some suggestions are also presented to satisfy Muslim tourists. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Wiley |
Journal | International Journal of Tourism Research |
ISSN | 1522-1970 |
Publication dates | |
2011 | |
Publication process dates | |
Deposited | 07 Feb 2013 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1002/jtr.824 |
Language | English |
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