Can organizational learning foster customer relationships? Implications for performance
Article
Battor, M. and Battor, M. 2013. Can organizational learning foster customer relationships? Implications for performance. The Learning Organization. 20 (4/5), pp. 279-290. https://doi.org/10.1108/TLO-11-2012-0073
Type | Article |
---|---|
Title | Can organizational learning foster customer relationships? Implications for performance |
Authors | Battor, M. and Battor, M. |
Abstract | Purpose – The purpose of this paper is to investigate the influence of both organisational learning and customer relationship management (CRM) on a firm's performance, as well as the potential mediating role of CRM in the link between organisational learning and performance. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Emerald |
Journal | The Learning Organization |
ISSN | 0969-6474 |
Publication dates | |
Online | 17 May 2013 |
17 May 2013 | |
Publication process dates | |
Deposited | 24 Apr 2013 |
Accepted | 24 Apr 2013 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/TLO-11-2012-0073 |
Language | English |
https://repository.mdx.ac.uk/item/84037
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