The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia

Article

Battour, M., Battor, M. and Ismail, M. 2012. The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia. Journal of Travel and Tourism Marketing. 29 (3), pp. 279-297. https://doi.org/10.1080/10548408.2012.666174
TypeArticle
TitleThe mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia
AuthorsBattour, M., Battor, M. and Ismail, M.
Abstract

This study attempts to empirically test the mediating effect of overall tourist satisfaction between travel motivations (push and pull) and destination loyalty. The tourism motivations were found significantly and positively related to tourist satisfaction. The results also supported that the tourist satisfaction positively associated with destination loyalty. The results indentified that the most important push motivations for Muslim tourists include achievement, exciting and adventure, family togetherness, knowledge/education, and escape. The most important pull motivations for Muslim tourists include natural scenery, wide space and activities, cleanness and shopping, and modern atmosphere.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherRoutledge
JournalJournal of Travel and Tourism Marketing
ISSN1054-8408
Publication dates
Print2012
Publication process dates
Deposited07 Feb 2013
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1080/10548408.2012.666174
LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/83908

Log in to edit
  • 44
    total views
  • 0
    total downloads
  • 4
    views this month
  • 0
    downloads this month

Export as

Related outputs

Organisation capabilities: pathways to sustainability
Battor, M. and Navare, J. 2009. Organisation capabilities: pathways to sustainability. in: Ahmed, A. (ed.) World Sustainable Development Outlook 2009: The Impact of the Global Financial Crisis on the Environment, Energy and Sustainable Development Routledge. pp. 93-96
Relational key account management: insights from the Middle Eastern context
Badawi, N., Battor, M. and Badghish, S. 2022. Relational key account management: insights from the Middle Eastern context. Journal of Business and Industrial Marketing. 37 (2), pp. 353-365. https://doi.org/10.1108/jbim-06-2019-0301
Do social capital and relationship quality matter to the key account management effectiveness?
Badawi, N. and Battor, M. 2020. Do social capital and relationship quality matter to the key account management effectiveness? Journal of Business and Industrial Marketing. 35 (1), pp. 134-149. https://doi.org/10.1108/jbim-01-2019-0003
Can organizational learning foster customer relationships? Implications for performance
Battor, M. and Battor, M. 2013. Can organizational learning foster customer relationships? Implications for performance. The Learning Organization. 20 (4/5), pp. 279-290. https://doi.org/10.1108/TLO-11-2012-0073
Islamic attributes of destination: construct development, measurement validation, and their impact on tourist satisfaction
Battour, M., Battor, M. and Bhatti, M. 2014. Islamic attributes of destination: construct development, measurement validation, and their impact on tourist satisfaction. International Journal of Tourism Research. 16 (6), pp. 556-564. https://doi.org/10.1002/jtr.1947
Knowledge-based capabilities and their impact on performance: a best practice management evaluation
Battor, M., Zairi, M. and Francis, A. 2008. Knowledge-based capabilities and their impact on performance: a best practice management evaluation. Business Strategy Series. 9 (2), pp. 47-56. https://doi.org/10.1108/17515630810857012
Toward a halal tourism market
Battour, M., Ismail, M. and Battor, M. 2010. Toward a halal tourism market. Tourism Analysis. 15 (4), pp. 461-470. https://doi.org/10.3727/108354210X12864727453304
The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model
Battor, M. and Battor, M. 2010. The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model. Journal of Marketing Management. 26 (9-10), pp. 842- 857. https://doi.org/10.1080/02672570903498843
The impact of destination attributes on Muslim tourist's choice
Battour, M., Ismail, M. and Battor, M. 2011. The impact of destination attributes on Muslim tourist's choice. International Journal of Tourism Research. 13 (6), pp. 527-540. https://doi.org/10.1002/jtr.824