The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia
Article
Battour, M., Battor, M. and Ismail, M. 2012. The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia. Journal of Travel and Tourism Marketing. 29 (3), pp. 279-297. https://doi.org/10.1080/10548408.2012.666174
Type | Article |
---|---|
Title | The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia |
Authors | Battour, M., Battor, M. and Ismail, M. |
Abstract | This study attempts to empirically test the mediating effect of overall tourist satisfaction between travel motivations (push and pull) and destination loyalty. The tourism motivations were found significantly and positively related to tourist satisfaction. The results also supported that the tourist satisfaction positively associated with destination loyalty. The results indentified that the most important push motivations for Muslim tourists include achievement, exciting and adventure, family togetherness, knowledge/education, and escape. The most important pull motivations for Muslim tourists include natural scenery, wide space and activities, cleanness and shopping, and modern atmosphere. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Routledge |
Journal | Journal of Travel and Tourism Marketing |
ISSN | 1054-8408 |
Publication dates | |
2012 | |
Publication process dates | |
Deposited | 07 Feb 2013 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1080/10548408.2012.666174 |
Language | English |
Permalink -
https://repository.mdx.ac.uk/item/83908
44
total views0
total downloads4
views this month0
downloads this month