Maintaining positive interplay between brand DNA and customer co-designers in mass customised products.
Conference paper
Bardill, A. and Herd, K. 2006. Maintaining positive interplay between brand DNA and customer co-designers in mass customised products. International Conference on Strategic Innovation and Creativity in Brand & Design Management. Korea 29 Nov 2006
Type | Conference paper |
---|---|
Title | Maintaining positive interplay between brand DNA and customer co-designers in mass customised products. |
Authors | Bardill, A. and Herd, K. |
Abstract | Bardill works on theory building in Emotional Design, with a current focus on Mass Customisation (MC). |
Research Group | Research Group on Development of Intelligent Environments |
Conference | International Conference on Strategic Innovation and Creativity in Brand & Design Management |
Publication dates | |
29 Nov 2006 | |
Publication process dates | |
Deposited | 13 Nov 2008 |
Output status | Published |
Additional information | Conference jointly held by: The Institute of Industrial Policy Studies, The Design Management Institute, The Design and Brand Management Society |
Language | English |
Book title | Proceedings of the International Conference on Strategic Innovation and Creativity in Brand and Design Management: The Institute of Industrial Policy Studies, The Design Management Institute, The Design and Brand Management Society |
https://repository.mdx.ac.uk/item/80xz1
59
total views0
total downloads3
views this month0
downloads this month