Product envelopes: designing positive interplay between brand DNA and customer co-designers

Article

Bardill, A., Herd, K. and Karamanoglu, M. 2007. Product envelopes: designing positive interplay between brand DNA and customer co-designers. International Journal of Mass Customization. 2 (1/2), pp. 57-75. https://doi.org/10.1504/IJMASSC.2007.012813
TypeArticle
TitleProduct envelopes: designing positive interplay between brand DNA and customer co-designers
AuthorsBardill, A., Herd, K. and Karamanoglu, M.
Abstract

This paper presents the development of the complete conceptual model for an MC product offering; the Product Envelope. A literature review synthesises and presents new terminology relating to the design of MC products. It identifies that mass customisation takes place through the interaction between customer, product and producer (CPP Interactions). When designing these CPP interactions, it identifies two classes of design that mediate them; Macro and Micro level. It describes a range of approaches to product customisation and presents new meta customisation classes; Object, Parameter and Hybrid customisation. The paper links the process of mass customisation with emotional connection with a product and discusses the role of brand in this connection and in product selection.
A four pleasures analysis is presented and the resultant hypotheses are used to reveal the complete model. This model is the first complete expression of the design efforts necessary to support a truly coherent, user-centric, MC product offering.
This paper has been published by the only journal that focuses specifically on the practice of Mass-customisation.

Research GroupResearch Group on Development of Intelligent Environments
PublisherInderscience
JournalInternational Journal of Mass Customization
ISSN1742-4208
Publication dates
Print01 Mar 2007
Publication process dates
Deposited13 Nov 2008
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1504/IJMASSC.2007.012813
LanguageEnglish
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Karamanoglu, M., Odedra, S. and Prior, S. 2007. Towards solving the mobility issues of unmanned ground vehicles. Gerhart, G., Gage, D. and Shoemaker, C. (ed.) Defence and Security Symposium. Orlando, Florida, United States 09 - 13 Apr 2007 Society of Photo-optical Instrumentation Engineers (SPIE). https://doi.org/10.1117/12.721495
Comparing the personality type of design students in the UK and Taiwan
Prior, S., Shen, S., White, A.S. and Karamanoglu, M. 2007. Comparing the personality type of design students in the UK and Taiwan. Dainoff, M. (ed.) Ergonomics and health aspects of work with computers: International Conference, EHAWC 2007, Held as Part of HCI International Conference. Beijing, China,
Control of Ship capsize in stern quartering seas
White, A.S., Gleeson, P. and Karamanoglu, M. 2007. Control of Ship capsize in stern quartering seas. International Journal of Simulation, Systems, Science & Technology. 8 (2), pp. 20-31.
Using personality type differences to form engineering design teams
Shen, S., Prior, S., White, A.S. and Karamanoglu, M. 2007. Using personality type differences to form engineering design teams. Engineering Education. 2 (2), pp. 54-66.
Pleasure-based design approaches to the built environment
Bardill, A., Karamanoglu, M. and Herd, K. 2005. Pleasure-based design approaches to the built environment. Proceedings of the Institution of Civil Engineers - Municipal Engineer. 158 (3), pp. 183-193. https://doi.org/10.1680/muen.2005.158.3.183
Modelling the response of masonry structures to gas explosions
Wong, C. and Karamanoglu, M. 1999. Modelling the response of masonry structures to gas explosions. Journal of Loss Prevention in the Process Industries. 12 (3), pp. 199-205. https://doi.org/10.1016/S0950-4230(98)00058-8