Product envelopes: designing positive interplay between brand DNA and customer co-designers
Article
Bardill, A., Herd, K. and Karamanoglu, M. 2007. Product envelopes: designing positive interplay between brand DNA and customer co-designers. International Journal of Mass Customization. 2 (1/2), pp. 57-75. https://doi.org/10.1504/IJMASSC.2007.012813
Type | Article |
---|---|
Title | Product envelopes: designing positive interplay between brand DNA and customer co-designers |
Authors | Bardill, A., Herd, K. and Karamanoglu, M. |
Abstract | This paper presents the development of the complete conceptual model for an MC product offering; the Product Envelope. A literature review synthesises and presents new terminology relating to the design of MC products. It identifies that mass customisation takes place through the interaction between customer, product and producer (CPP Interactions). When designing these CPP interactions, it identifies two classes of design that mediate them; Macro and Micro level. It describes a range of approaches to product customisation and presents new meta customisation classes; Object, Parameter and Hybrid customisation. The paper links the process of mass customisation with emotional connection with a product and discusses the role of brand in this connection and in product selection. |
Research Group | Research Group on Development of Intelligent Environments |
Publisher | Inderscience |
Journal | International Journal of Mass Customization |
ISSN | 1742-4208 |
Publication dates | |
01 Mar 2007 | |
Publication process dates | |
Deposited | 13 Nov 2008 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1504/IJMASSC.2007.012813 |
Language | English |
https://repository.mdx.ac.uk/item/80xz3
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