Mass customisation. What are we designing?

Conference paper

Herd, K., Karamanoglu, M. and Bardill, A. 2011. Mass customisation. What are we designing? 2011 World Conference on Mass Customization, Personalization, and Co-Creation. San Francisco, CA, USA 16 - 19 Nov 2011
TypeConference paper
TitleMass customisation. What are we designing?
AuthorsHerd, K., Karamanoglu, M. and Bardill, A.
Abstract

This paper reports on the growing MC literature, exploring research into the customer co-designer and highlighting the pressing need to formulate strategies and approaches to better understand MC from the perspective of the customer. Mass customisation is operationalised as a product/service system. How far have we come in understanding the customer co-designer, and how far can we go, and should we go in understanding our customer co-designers and their experiences of our product/service offers? This paper seeks to raise questions and offers a direction.

Keywordsmass customisation; mass customization; customer journey mapping; design
Research GroupResearch Group on Development of Intelligent Environments
Conference2011 World Conference on Mass Customization, Personalization, and Co-Creation
Publication dates
Print19 Nov 2011
Publication process dates
Deposited16 Feb 2012
Output statusPublished
LanguageEnglish
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Prior, S., Shen, S., White, A.S. and Karamanoglu, M. 2007. Comparing the personality type of design students in the UK and Taiwan. Dainoff, M. (ed.) Ergonomics and health aspects of work with computers: International Conference, EHAWC 2007, Held as Part of HCI International Conference. Beijing, China,
Control of Ship capsize in stern quartering seas
White, A.S., Gleeson, P. and Karamanoglu, M. 2007. Control of Ship capsize in stern quartering seas. International Journal of Simulation, Systems, Science & Technology. 8 (2), pp. 20-31.
Using personality type differences to form engineering design teams
Shen, S., Prior, S., White, A.S. and Karamanoglu, M. 2007. Using personality type differences to form engineering design teams. Engineering Education. 2 (2), pp. 54-66.
Pleasure-based design approaches to the built environment
Bardill, A., Karamanoglu, M. and Herd, K. 2005. Pleasure-based design approaches to the built environment. Proceedings of the Institution of Civil Engineers - Municipal Engineer. 158 (3), pp. 183-193. https://doi.org/10.1680/muen.2005.158.3.183
Modelling the response of masonry structures to gas explosions
Wong, C. and Karamanoglu, M. 1999. Modelling the response of masonry structures to gas explosions. Journal of Loss Prevention in the Process Industries. 12 (3), pp. 199-205. https://doi.org/10.1016/S0950-4230(98)00058-8