Enabling narrative through design

Article

Jordan, P.W., Bardill, A., Herd, K. and Grimaldi, S. 2021. Enabling narrative through design. International Journal of Human Factors and Ergonomics. 8 (1), pp. 85-104. https://doi.org/10.1504/IJHFE.2021.115047
TypeArticle
TitleEnabling narrative through design
AuthorsJordan, P.W., Bardill, A., Herd, K. and Grimaldi, S.
Abstract

Psychological wellbeing is profoundly influenced by our
self-narratives, and products and services can play a role in affecting these. We looked at desired self-narratives within a tightly-defined user group – Young Creatives. We evaluated Jung’s 12 archetypes as a means of classifying these narratives. We also investigated the ways in which narratives are enabled through products and services. Participants (N = 56) described two scenarios where they had expected a particular narrative would be enabled – one where it
was and one where it was not. They also described the ways in which they expected it to be enabled. Analyses suggested that the Jung’s classification gave useful, meaningful and valid insights into our user group. They also indicated that users expected different narratives to be enabled in different
ways. Some narratives were more likely to be enabled than others, depending on the extent to which affecting them was within the user’s control.

Keywords narrative; wellbeing; affective human factors; design and emotion; pleasurable products; hedonomics; product design; service design; user-centred design; Jung’s archetypes; mental health; happiness; stories
Sustainable Development Goals3 Good health and well-being
Middlesex University ThemeHealth & Wellbeing
PublisherInderscience Enterprises Ltd
JournalInternational Journal of Human Factors and Ergonomics
ISSN2045-7804
Electronic2045-7812
Publication dates
Online08 May 2021
Print2021
Publication process dates
Submitted12 May 2020
Accepted04 Dec 2020
Deposited15 Sep 2026
Output statusPublished
Web address (URL)https://www.inderscience.com/info/inarticle.php?artid=115047
Digital Object Identifier (DOI)https://doi.org/10.1504/IJHFE.2021.115047
LanguageEnglish
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