Do the right thing: experimental evidence that preferences for moral behavior, rather than equity or efficiency per se, drive human prosociality

Article

Capraro, V. and Rand, D. 2018. Do the right thing: experimental evidence that preferences for moral behavior, rather than equity or efficiency per se, drive human prosociality. Judgment and Decision Making. 13 (1), pp. 99-111.
TypeArticle
TitleDo the right thing: experimental evidence that preferences for moral behavior, rather than equity or efficiency per se, drive human prosociality
AuthorsCapraro, V. and Rand, D.
Abstract

Decades of experimental research show that some people forgo personal gains to benefit others in unilateral anonymous interactions. To explain these results, behavioral economists typically assume that people have social preferences for minimizing inequality and/or maximizing efficiency (social welfare). Here we present data that are incompatible with these standard social preference models. We use a “Trade-Off Game” (TOG), where players unilaterally choose between an equitable option and an efficient option. We show that simply changing the labelling of the options to describe the equitable versus efficient option as morally right completely reverses the correlation between behavior in the TOG and play in a separate Dictator Game (DG) or Prisoner’s Dilemma (PD): people who take the action framed as moral in the TOG, be it equitable or efficient, are much more prosocial in the DG and PD. Rather than preferences for equity and/or efficiency per se, our results suggest that prosociality in games such as the DG and PD are driven by a generalized morality preference that motivates people to do what they think is morally right.

PublisherSociety for Judgment and Decision Making
European Association for Decision Making
JournalJudgment and Decision Making
ISSN1930-2975
Publication dates
Print08 Jan 2018
Publication process dates
Deposited26 Nov 2018
Accepted07 Nov 2017
Output statusPublished
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Copyright: © 2018. The authors license this article under the terms of the Creative Commons Attribution 3.0 License.

Web address (URL)http://journal.sjdm.org/17/171107/jdm171107.pdf
LanguageEnglish
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Caviola, L. and Capraro, V. 2020. Liking but devaluing animals: emotional and deliberative paths to speciesism. Social Psychological and Personality Science. 11 (8), pp. 1080-1088. https://doi.org/10.1177/1948550619893959
Priming intuition disfavors instrumental harm but not impartial beneficence
Capraro, V., Everett, J. and Earp, B. 2019. Priming intuition disfavors instrumental harm but not impartial beneficence. Journal of Experimental Social Psychology. 83, pp. 142-149. https://doi.org/10.1016/j.jesp.2019.04.006
Time pressure and honesty in a deception game
Capraro, V., Schulz, J. and Rand, D. 2019. Time pressure and honesty in a deception game. Journal of Behavioral and Experimental Economics. 79, pp. 93-99. https://doi.org/10.1016/j.socec.2019.01.007
Gender differences in the trade-off between objective equality and efficiency
Capraro, V. 2020. Gender differences in the trade-off between objective equality and efficiency. Judgment and Decision Making. 15 (4), pp. 534-544.
The effect of norm-based messages on reading and understanding COVID-19 pandemic response governmental rules
Bilancini, E., Boncinelli, L., Capraro, V., Celadin, T. and Di Paolo, R. 2020. The effect of norm-based messages on reading and understanding COVID-19 pandemic response governmental rules . Journal of Behavioral Economics for Policy. 4, pp. 45-55.
"Do the right thing" for whom? An experiment on ingroup favouritism, group assorting and moral suasion
Bilancini, E., Boncinelli, L., Capraro, V., Celadin, T. and Di Paolo, R. 2020. "Do the right thing" for whom? An experiment on ingroup favouritism, group assorting and moral suasion. Judgment and Decision Making. 15 (2), pp. 182-192.
Translucent players: explaining cooperative behavior in social dilemmas
Capraro, V. and Halpern, J. 2019. Translucent players: explaining cooperative behavior in social dilemmas. Rationality and Society. 31 (4), pp. 371-408. https://doi.org/10.1177/1043463119885102
Increasing altruistic and cooperative behaviour with simple moral nudges
Capraro, V., Jagfeld, G., Klein, R., Mul, M. and de Pol, I. 2019. Increasing altruistic and cooperative behaviour with simple moral nudges. Scientific Reports. 9 (1). https://doi.org/10.1038/s41598-019-48094-4
The evolution of lying in well-mixed populations
Capraro, V., Perc, M. and Vilone, D. 2019. The evolution of lying in well-mixed populations. Journal of The Royal Society Interface. 16 (156). https://doi.org/10.1098/rsif.2019.0211
The power of moral words: loaded language generates framing effects in the extreme dictator game
Capraro, V. and Vanzo, A. 2019. The power of moral words: loaded language generates framing effects in the extreme dictator game. Judgment and Decision Making. 14 (3), pp. 309-317.
Author correction: Group size effects and critical mass in public goods games
Pereda, M., Capraro, V. and Sánchez, A. 2019. Author correction: Group size effects and critical mass in public goods games. Springer Nature. https://doi.org/10.1038/s41598-019-49306-7
Group size effects and critical mass in public goods games
Pereda, M., Capraro, V. and Sánchez, A. 2019. Group size effects and critical mass in public goods games. Scientific Reports. 9 (1). https://doi.org/10.1038/s41598-019-41988-3
Grand challenges in social physics: in pursuit of moral behavior
Capraro, V. and Perc, M. 2018. Grand challenges in social physics: in pursuit of moral behavior. Frontiers in Physics. 6. https://doi.org/10.3389/fphy.2018.00107
Doing good vs. avoiding bad in prosocial choice: a refined test and extension of the morality preference hypothesis
Tappin, B. and Capraro, V. 2018. Doing good vs. avoiding bad in prosocial choice: a refined test and extension of the morality preference hypothesis. Journal of Experimental Social Psychology. 79, pp. 64-70. https://doi.org/10.1016/j.jesp.2018.06.005
Does the truth come naturally? Time pressure increases honesty in one-shot deception games
Capraro, V. 2017. Does the truth come naturally? Time pressure increases honesty in one-shot deception games. Economics Letters. 158, pp. 54-57. https://doi.org/10.1016/j.econlet.2017.06.015
Gender differences in moral judgment and the evaluation of gender-specified moral agents
Capraro, V. and Sippel, J. 2017. Gender differences in moral judgment and the evaluation of gender-specified moral agents. Cognitive Processing. 18 (4), pp. 399-405. https://doi.org/10.1007/s10339-017-0822-9
Deliberation favours social efficiency by making people disregard their relative shares: evidence from USA and India
Capraro, V., Corgnet, B., Espín, A. and Hernán-González, R. 2017. Deliberation favours social efficiency by making people disregard their relative shares: evidence from USA and India. Royal Society Open Science. 4 (2). https://doi.org/10.1098/RSOS.160605
To know or not to know? Looking at payoffs signals selfish behavior, but it does not actually mean so
Capraro, V. and Kuilder, J. 2016. To know or not to know? Looking at payoffs signals selfish behavior, but it does not actually mean so. Journal of Behavioral and Experimental Economics. 65, pp. 79-84. https://doi.org/10.1016/j.socec.2016.08.005
People making deontological judgments in the Trapdoor dilemma are perceived to be more prosocial in economic games than they actually are
Capraro, V., Sippel, J., Zhao, B., Hornischer, L., Savary, M., Terzopoulou, Z., Faucher, P. and Griffioen, S. 2018. People making deontological judgments in the Trapdoor dilemma are perceived to be more prosocial in economic games than they actually are. PLoS ONE. 13 (10). https://doi.org/10.1371/journal.pone.0205066
Gender differences in altruism on Mechanical Turk: expectations and actual behaviour
Branas-Garza, P., Capraro, V. and Rascon Ramirez, E. 2018. Gender differences in altruism on Mechanical Turk: expectations and actual behaviour. Economics Letters. 170, pp. 19-23. https://doi.org/10.1016/j.econlet.2018.05.022
Gender differences in lying in sender-receiver games: a meta-analysis
Capraro, V. 2018. Gender differences in lying in sender-receiver games: a meta-analysis. Judgment and Decision Making. 13 (4), pp. 345-355.
Hierarchical invasion of cooperation in complex networks
Vilone, D., Capraro, V. and Ramasco, J. 2018. Hierarchical invasion of cooperation in complex networks. Journal of Physics Communications. 2 (2). https://doi.org/10.1088/2399-6528/aaab2e
Push, don't nudge: behavioral spillovers and policy instruments
d'Adda, G., Capraro, V. and Tavoni, M. 2017. Push, don't nudge: behavioral spillovers and policy instruments. Economics Letters. 154, pp. 92-95. https://doi.org/10.1016/j.econlet.2017.02.029
Deliberation favours social efficiency by making people disregard their relative shares: evidence from US and India
Capraro, V., Corgnet, B., Espín, A. and Hernán-González, R. 2017. Deliberation favours social efficiency by making people disregard their relative shares: evidence from US and India. Royal Society Open Science. 4 (2). https://doi.org/10.1098/rsos.160605
Partner selection supported by opaque reputation promotes cooperative behavior
Capraro, V., Giardini, F., Vilone, D. and Paolucci, M. 2016. Partner selection supported by opaque reputation promotes cooperative behavior. Judgment and Decision Making. 11 (6), pp. 589-600.