The effect of norm-based messages on reading and understanding COVID-19 pandemic response governmental rules

Article

Bilancini, E., Boncinelli, L., Capraro, V., Celadin, T. and Di Paolo, R. 2020. The effect of norm-based messages on reading and understanding COVID-19 pandemic response governmental rules . Journal of Behavioral Economics for Policy. 4, pp. 45-55.
TypeArticle
TitleThe effect of norm-based messages on reading and understanding COVID-19 pandemic response governmental rules
AuthorsBilancini, E., Boncinelli, L., Capraro, V., Celadin, T. and Di Paolo, R.
Abstract

The new coronavirus disease (COVID-19) threatens the lives of millions of people around the world, making it the largest health threat in recent times. Billions of people around the world are asked to adhere to strict shelter-in-place rules, finalised to slow down the spread of the virus. Appeals and messages are being used by leaders and policy-makers to promote pandemic response. Given the stakes at play, it is thus important for social scientists to explore which messages are most effective in promoting pandemic response. In fact, some papers in the last month have explored the effect of several messages on people’s intentions to engage in pandemic response behaviour. In this paper, we make two contributions. First, we explore the effect of messages on people’s actual engagement, and not on intentions. Specifically, our dependent variables are the level of understanding of official COVID-19 pandemic response governmental informative panels, measured through comprehension questions, and the time spent on reading these rules. Second, we test a novel set of appeals built through the theory of norms. One message targets the personal norm (what people think is the right thing to do), one targets the descriptive norm (what people think others are doing), and one targets the injunctive norm (what people think others approve or disapprove of). Our experiment is conducted online with a representative (with respect to gender, age, and location) sample of Italians. Norms are made salient using a flier. We find that norm-based fliers had no effect on comprehension and on time spent on the panels. These results suggest that norm-based interventions through fliers have very little impact on people’s reading and understanding of COVID-19 pandemic response governmental rules.

Keywordsnorm-based messages; nudging; health policy; pandemic response
PublisherSociety for the Advancement of Behavioral Economics (SABE)
JournalJournal of Behavioral Economics for Policy
ISSN2572-8997
Publication dates
Online17 Jun 2020
Publication process dates
Deposited28 Jul 2020
Accepted01 Jun 2020
Output statusPublished
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Open
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Restricted
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Copyright © The Author (s)
The full text is included in the Middlesex University Research Repository with permission confirmed on 23/08/20. The article is a published in the Journal of Behavioral Economics for Policy, Vol. 4, COVID-19 Special Issue, 45-55, 2020 https://sabeconomics.org/jbep/jbep-4-s/

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COVID-19 Special Issue

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Capraro, V., Perc, M. and Vilone, D. 2020. Lying on networks: the role of structure and topology in promoting honesty. Physical Review E. 101 (3). https://doi.org/10.1103/PhysRevE.101.032305
Social setting, intuition, and experience in lab experiments interact to shape cooperative decision-making
Capraro, V. and Cococcioni, G. 2015. Social setting, intuition, and experience in lab experiments interact to shape cooperative decision-making. Proceedings of the Royal Society B: Biological Sciences. 282 (1811). https://doi.org/10.1098/rspb.2015.0237
Social heuristics and social roles: Intuition favors altruism for women but not for men
Rand, D., Brescoll, V., Everett, J., Capraro, V. and Barcelo, H. 2016. Social heuristics and social roles: Intuition favors altruism for women but not for men. Journal of Experimental Psychology: General. 145 (4), pp. 389-396. https://doi.org/10.1037/xge0000154
Liking but devaluing animals: emotional and deliberative paths to speciesism
Caviola, L. and Capraro, V. 2020. Liking but devaluing animals: emotional and deliberative paths to speciesism. Social Psychological and Personality Science. 11 (8), pp. 1080-1088. https://doi.org/10.1177/1948550619893959
Priming intuition disfavors instrumental harm but not impartial beneficence
Capraro, V., Everett, J. and Earp, B. 2019. Priming intuition disfavors instrumental harm but not impartial beneficence. Journal of Experimental Social Psychology. 83, pp. 142-149. https://doi.org/10.1016/j.jesp.2019.04.006
Time pressure and honesty in a deception game
Capraro, V., Schulz, J. and Rand, D. 2019. Time pressure and honesty in a deception game. Journal of Behavioral and Experimental Economics. 79, pp. 93-99. https://doi.org/10.1016/j.socec.2019.01.007
Gender differences in the trade-off between objective equality and efficiency
Capraro, V. 2020. Gender differences in the trade-off between objective equality and efficiency. Judgment and Decision Making. 15 (4), pp. 534-544.
"Do the right thing" for whom? An experiment on ingroup favouritism, group assorting and moral suasion
Bilancini, E., Boncinelli, L., Capraro, V., Celadin, T. and Di Paolo, R. 2020. "Do the right thing" for whom? An experiment on ingroup favouritism, group assorting and moral suasion. Judgment and Decision Making. 15 (2), pp. 182-192.
Translucent players: explaining cooperative behavior in social dilemmas
Capraro, V. and Halpern, J. 2019. Translucent players: explaining cooperative behavior in social dilemmas. Rationality and Society. 31 (4), pp. 371-408. https://doi.org/10.1177/1043463119885102
Increasing altruistic and cooperative behaviour with simple moral nudges
Capraro, V., Jagfeld, G., Klein, R., Mul, M. and de Pol, I. 2019. Increasing altruistic and cooperative behaviour with simple moral nudges. Scientific Reports. 9 (1). https://doi.org/10.1038/s41598-019-48094-4
The evolution of lying in well-mixed populations
Capraro, V., Perc, M. and Vilone, D. 2019. The evolution of lying in well-mixed populations. Journal of The Royal Society Interface. 16 (156). https://doi.org/10.1098/rsif.2019.0211
The power of moral words: loaded language generates framing effects in the extreme dictator game
Capraro, V. and Vanzo, A. 2019. The power of moral words: loaded language generates framing effects in the extreme dictator game. Judgment and Decision Making. 14 (3), pp. 309-317.
Author correction: Group size effects and critical mass in public goods games
Pereda, M., Capraro, V. and Sánchez, A. 2019. Author correction: Group size effects and critical mass in public goods games. Springer Nature. https://doi.org/10.1038/s41598-019-49306-7
Group size effects and critical mass in public goods games
Pereda, M., Capraro, V. and Sánchez, A. 2019. Group size effects and critical mass in public goods games. Scientific Reports. 9 (1). https://doi.org/10.1038/s41598-019-41988-3
Grand challenges in social physics: in pursuit of moral behavior
Capraro, V. and Perc, M. 2018. Grand challenges in social physics: in pursuit of moral behavior. Frontiers in Physics. 6. https://doi.org/10.3389/fphy.2018.00107
Doing good vs. avoiding bad in prosocial choice: a refined test and extension of the morality preference hypothesis
Tappin, B. and Capraro, V. 2018. Doing good vs. avoiding bad in prosocial choice: a refined test and extension of the morality preference hypothesis. Journal of Experimental Social Psychology. 79, pp. 64-70. https://doi.org/10.1016/j.jesp.2018.06.005
Does the truth come naturally? Time pressure increases honesty in one-shot deception games
Capraro, V. 2017. Does the truth come naturally? Time pressure increases honesty in one-shot deception games. Economics Letters. 158, pp. 54-57. https://doi.org/10.1016/j.econlet.2017.06.015
Gender differences in moral judgment and the evaluation of gender-specified moral agents
Capraro, V. and Sippel, J. 2017. Gender differences in moral judgment and the evaluation of gender-specified moral agents. Cognitive Processing. 18 (4), pp. 399-405. https://doi.org/10.1007/s10339-017-0822-9
Deliberation favours social efficiency by making people disregard their relative shares: evidence from USA and India
Capraro, V., Corgnet, B., Espín, A. and Hernán-González, R. 2017. Deliberation favours social efficiency by making people disregard their relative shares: evidence from USA and India. Royal Society Open Science. 4 (2). https://doi.org/10.1098/RSOS.160605
To know or not to know? Looking at payoffs signals selfish behavior, but it does not actually mean so
Capraro, V. and Kuilder, J. 2016. To know or not to know? Looking at payoffs signals selfish behavior, but it does not actually mean so. Journal of Behavioral and Experimental Economics. 65, pp. 79-84. https://doi.org/10.1016/j.socec.2016.08.005
People making deontological judgments in the Trapdoor dilemma are perceived to be more prosocial in economic games than they actually are
Capraro, V., Sippel, J., Zhao, B., Hornischer, L., Savary, M., Terzopoulou, Z., Faucher, P. and Griffioen, S. 2018. People making deontological judgments in the Trapdoor dilemma are perceived to be more prosocial in economic games than they actually are. PLoS ONE. 13 (10). https://doi.org/10.1371/journal.pone.0205066
Gender differences in altruism on Mechanical Turk: expectations and actual behaviour
Branas-Garza, P., Capraro, V. and Rascon Ramirez, E. 2018. Gender differences in altruism on Mechanical Turk: expectations and actual behaviour. Economics Letters. 170, pp. 19-23. https://doi.org/10.1016/j.econlet.2018.05.022
Gender differences in lying in sender-receiver games: a meta-analysis
Capraro, V. 2018. Gender differences in lying in sender-receiver games: a meta-analysis. Judgment and Decision Making. 13 (4), pp. 345-355.
Hierarchical invasion of cooperation in complex networks
Vilone, D., Capraro, V. and Ramasco, J. 2018. Hierarchical invasion of cooperation in complex networks. Journal of Physics Communications. 2 (2). https://doi.org/10.1088/2399-6528/aaab2e
Do the right thing: experimental evidence that preferences for moral behavior, rather than equity or efficiency per se, drive human prosociality
Capraro, V. and Rand, D. 2018. Do the right thing: experimental evidence that preferences for moral behavior, rather than equity or efficiency per se, drive human prosociality. Judgment and Decision Making. 13 (1), pp. 99-111.
Push, don't nudge: behavioral spillovers and policy instruments
d'Adda, G., Capraro, V. and Tavoni, M. 2017. Push, don't nudge: behavioral spillovers and policy instruments. Economics Letters. 154, pp. 92-95. https://doi.org/10.1016/j.econlet.2017.02.029
Deliberation favours social efficiency by making people disregard their relative shares: evidence from US and India
Capraro, V., Corgnet, B., Espín, A. and Hernán-González, R. 2017. Deliberation favours social efficiency by making people disregard their relative shares: evidence from US and India. Royal Society Open Science. 4 (2). https://doi.org/10.1098/rsos.160605
Partner selection supported by opaque reputation promotes cooperative behavior
Capraro, V., Giardini, F., Vilone, D. and Paolucci, M. 2016. Partner selection supported by opaque reputation promotes cooperative behavior. Judgment and Decision Making. 11 (6), pp. 589-600.