Children's memory for television advertising: effects of programme-advertisement congruency
Article
Gunter, B., Baluch, B., Duffy, L. and Furnham, A. 2002. Children's memory for television advertising: effects of programme-advertisement congruency. Applied Cognitive Psychology. 16 (2), pp. 171-190. https://doi.org/10.1002/acp.776
Type | Article |
---|---|
Title | Children's memory for television advertising: effects of programme-advertisement congruency |
Authors | Gunter, B., Baluch, B., Duffy, L. and Furnham, A. |
Journal | Applied Cognitive Psychology |
ISSN | 0888-4080 |
Publication dates | |
2002 | |
Publication process dates | |
Deposited | 29 May 2015 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1002/acp.776 |
Language | English |
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