Children's memory for television advertising: effects of programme-advertisement congruency

Article

Gunter, B., Baluch, B., Duffy, L. and Furnham, A. 2002. Children's memory for television advertising: effects of programme-advertisement congruency. Applied Cognitive Psychology. 16 (2), pp. 171-190. https://doi.org/10.1002/acp.776
TypeArticle
TitleChildren's memory for television advertising: effects of programme-advertisement congruency
AuthorsGunter, B., Baluch, B., Duffy, L. and Furnham, A.
LanguageEnglish
JournalApplied Cognitive Psychology
ISSN0888-4080
Publication dates
Print2002
Publication process dates
Deposited29 May 2015
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1002/acp.776
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