Segmenting support for small and medium enterprises: identifying and disseminating best practice. Research summary.

Project report

Atherton, A. and Lyon, F. 2001. Segmenting support for small and medium enterprises: identifying and disseminating best practice. Research summary. Department for Business, Innovation & Skills..
TypeProject report
TitleSegmenting support for small and medium enterprises: identifying and disseminating best practice. Research summary.
AuthorsAtherton, A. and Lyon, F.
Abstract

Segmentation can be defined as the identification of target groups of customers that share activities, attributes, behaviours, conditions or needs. This report examines the nature of segmentation with particular reference to business development services and the Business
Link network. The study was commissioned by the Small Business Service’s Research and Evaluation Team, as a project within its research and dissemination project series.
In order to build a baseline view of current segmentation practice, the study addressed several
key questions:
• What segmentation strategies are being used for the provision of services to SMEs by
Business Links and related organisations?
• What alternative approaches can be identified from the academic and practitioner literatures that may be of relevance?
• How can segmentation frameworks and strategies be developed and applied?
• What are the implications for the Small Business Service and Business Links?

PublisherDepartment for Business, Innovation & Skills.
Publication dates
Print2001
Publication process dates
Deposited11 Feb 2010
Output statusPublished
Web address (URL)http://www.berr.gov.uk/files/file38309.pdf
LanguageEnglish
Institution nameUniversity of Durham
Department nameThe Foundation for Small and Medium Enterprise Development.
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Learning and research for sustainable agro-ecosystems by both farmers and scientists.
Lyon, F., Clarke, S., Harris, F., Wolf, M. and Gibbon, D. 2005. Learning and research for sustainable agro-ecosystems by both farmers and scientists. London Middlesex University.
Trust, co-operation and networking in an immigrant business community: the case of Chinese-owned businesses in the UK
Smallbone, D., Lyon, F. and Xiao, L. 2005. Trust, co-operation and networking in an immigrant business community: the case of Chinese-owned businesses in the UK. in: Hohmann, H. and Welter, F. (ed.) Trust and Entrepreneurship: a West–East Perspective Cheltenham, UK Edward Elgar.
The social relations of economic life and networks of civic engagement: ‘Social capital’ and targeted development
Lyon, F. and Porter, G. 2005. The social relations of economic life and networks of civic engagement: ‘Social capital’ and targeted development. in: Cline-Cole, R. and Robson, E. (ed.) West African worlds: Paths through socio-economic change, livelihoods and development Pearson. pp. 191-205
Markets, ethnicity and environment in a vulnerable landscape: the case of small-scale vegetable production on the Jos Plateau, Nigeria, 1991-2001.
Porter, G., Harris, F., Lyon, F., Adeptu, A. and Dung, J. 2003. Markets, ethnicity and environment in a vulnerable landscape: the case of small-scale vegetable production on the Jos Plateau, Nigeria, 1991-2001. The Geographical Journal. 169 (4), pp. 370-381. https://doi.org/10.1111/j.0016-7398.2003.00100.x
Community groups and livelihoods in remote rural areas of Ghana: how small-scale farmers sustain collective action
Lyon, F. 2003. Community groups and livelihoods in remote rural areas of Ghana: how small-scale farmers sustain collective action. Community Development Journal. 38 (4), pp. 323-331. https://doi.org/10.1093/cdj/38.4.323
The relations of co-operation in group enterprises and associations in Ghana: exploration of issues of trust and power
Lyon, F. 2003. The relations of co-operation in group enterprises and associations in Ghana: exploration of issues of trust and power. in: Sforzi, F. (ed.) The institutions of local development Ashgate.
Trader associations and urban food systems in Ghana: institutionalist approaches to understanding urban collective action
Lyon, F. 2003. Trader associations and urban food systems in Ghana: institutionalist approaches to understanding urban collective action. International Journal of Urban and Regional Research. 27 (1), pp. 11-23. https://doi.org/10.1111/1468-2427.00428
Trust, networks and norms: the creation of social capital in agricultural economies in Ghana
Lyon, F. 2000. Trust, networks and norms: the creation of social capital in agricultural economies in Ghana. World Development. 28 (4), pp. 663-682. https://doi.org/10.1016/S0305-750X(99)00146-1