Segmenting support for small and medium enterprises: identifying and disseminating best practice. Research summary.
Project report
Atherton, A. and Lyon, F. 2001. Segmenting support for small and medium enterprises: identifying and disseminating best practice. Research summary. Department for Business, Innovation & Skills..
Type | Project report |
---|---|
Title | Segmenting support for small and medium enterprises: identifying and disseminating best practice. Research summary. |
Authors | Atherton, A. and Lyon, F. |
Abstract | Segmentation can be defined as the identification of target groups of customers that share activities, attributes, behaviours, conditions or needs. This report examines the nature of segmentation with particular reference to business development services and the Business |
Publisher | Department for Business, Innovation & Skills. |
Publication dates | |
2001 | |
Publication process dates | |
Deposited | 11 Feb 2010 |
Output status | Published |
Web address (URL) | http://www.berr.gov.uk/files/file38309.pdf |
Language | English |
Institution name | University of Durham |
Department name | The Foundation for Small and Medium Enterprise Development. |
File |
https://repository.mdx.ac.uk/item/821wy
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