Improvisation: a legitimate strategy in the face of adversity

Article


Best, S. and Gooderham, P. 2015. Improvisation: a legitimate strategy in the face of adversity. Small Enterprise Research. 22 (1), pp. 49-68. https://doi.org/10.1080/13215906.2015.1017871
TypeArticle
TitleImprovisation: a legitimate strategy in the face of adversity
AuthorsBest, S. and Gooderham, P.
Abstract

While there is substantial research on entrepreneurial behaviour there is limited research on the use of improvisation as a legitimate response. It is widely acknowledged that many entrepreneurs do not use plans, or ignore them once they are written. This paper explores what entrepreneurs do when face with an unanticipated event that requires a response, and planning is not a viable option. Using a qualitative approach the paper builds on unobtrusive observations and informal interviews to establish how entrepreneurs respond to unanticipated events. Based on these observations and interviews the paper argues that improvisation is a legitimate alternative to planning. The paper contributes to our understanding of how entrepreneurs respond to unanticipated events that require immediate responses. It also demonstrates that improvisation is a wide-spread activity that is much more complex than the accepted definition implies.

LanguageEnglish
PublisherTaylor & Francis (Routledge)
JournalSmall Enterprise Research
ISSN1321-5906
Publication dates
Online04 Jun 2015
Print02 Jan 2015
Publication process dates
Deposited15 Jun 2015
Accepted25 Jan 2015
Output statusPublished
Additional information

Published online: 04 Jun 2015

Digital Object Identifier (DOI)https://doi.org/10.1080/13215906.2015.1017871
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