Big data to optimise product strategy in electronic industry

This research identifies the success factors for new product development and competitive advantage as well as argues how big data can expedite the process of launching a new product initiative. By combining the research findings and the patterns of background theories, an inquisitive framework for the new product development and competitive advantage is proposed. This model and framework is a prototype, which with the aid of scenario recommends the parsimonious and an unified way to elucidate the requisite of the market analysis, organizational potential and customer insights for product strategy and competitive advantage.

Permission granted (11/05/17) by Elected Steering Committee of ABDA and CSREA Press to make the accepted manuscript available in the Middlesex University Research Repository.