Chinese users’ preference for web browser icons.
Article
Shen, S., Prior, S., Chen, K. and Fang, T. 2009. Chinese users’ preference for web browser icons. Design principles and practices. 3 (1), pp. 115-128.
Type | Article |
---|---|
Title | Chinese users’ preference for web browser icons. |
Authors | Shen, S., Prior, S., Chen, K. and Fang, T. |
Abstract | This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. The history and future direction of web browsers is outlined, together with the implications for the future growth of Chinese internet users. China, with its rapidly expanding young netizens has now overtaken the USA in terms of the number of internet users (253 million) and we predict it will reach saturation (≈70% internet penetration rate) by 2012. |
Publisher | Common Ground. |
Journal | Design principles and practices |
ISSN | 1833-1874 |
Publication dates | |
Apr 2009 | |
Publication process dates | |
Deposited | 13 Oct 2009 |
Output status | Published |
Additional information | Paper also given at the 3rd International Conference on Design Principles and Practices; 15-17 February, 2009. Technical University Berlin, Germany. |
Language | English |
File |
https://repository.mdx.ac.uk/item/81www
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