Strategic Marketing, Consumer Behaviour and Branding/Identity group
| Title | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
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Latest research outputs
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Knowledge-based capabilities and their impact on performance: a best practice management evaluation
Battor, M., Zairi, M. and Francis, A. 2008. Knowledge-based capabilities and their impact on performance: a best practice management evaluation. Business Strategy Series. 9 (2), pp. 47-56. https://doi.org/10.1108/17515630810857012Article
Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach
Manyiwa, S. and Crawford, I. 2002. Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review. 2 (1), pp. 54-70. https://doi.org/10.1002/cb.89Article
Toward a halal tourism market
Battour, M., Ismail, M. and Battor, M. 2010. Toward a halal tourism market. Tourism Analysis. 15 (4), pp. 461-470. https://doi.org/10.3727/108354210X12864727453304Article
The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model
Battor, M. and Battor, M. 2010. The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model. Journal of Marketing Management. 26 (9-10), pp. 842- 857. https://doi.org/10.1080/02672570903498843Article
The impact of destination attributes on Muslim tourist's choice
Battour, M., Ismail, M. and Battor, M. 2011. The impact of destination attributes on Muslim tourist's choice. International Journal of Tourism Research. 13 (6), pp. 527-540. https://doi.org/10.1002/jtr.824Article
The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia
Battour, M., Battor, M. and Ismail, M. 2012. The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia. Journal of Travel and Tourism Marketing. 29 (3), pp. 279-297. https://doi.org/10.1080/10548408.2012.666174Article
Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?
Priporas, C. and Karatzolas, N. 2005. Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store? Cyprus Journal of Sciences. 3, pp. 103-114.Article
Young consumers' perception of food quality: an illustration from Greece
Kamenidou, I., Priporas, C., Michailidis, A. and Mamalis, S. 2003. Young consumers' perception of food quality: an illustration from Greece. Cahiers Options Méditerranéennes. 61, pp. 191-199.Article
Private label milk and Greek consumers' behaviour
Tzimitra-Kalogianni, I., Kamenidou, I., Priporas, C. and Tziakas, V. 2002. Private label milk and Greek consumers' behaviour. New Medit. 1 (2), pp. 29-33.Article
Age and gender effects on consumers’ awareness and source of awareness for food related private label brands
Tzimitra-Kalogianni, I., Kamenidou, I., Priporas, C. and Tziakas, V. 2002. Age and gender effects on consumers’ awareness and source of awareness for food related private label brands. Agricultural Economics Review. 3 (1), pp. 23-36.Article
Can alternative tourism be the way forward for the development of tourism in Northern Greece?
Priporas, C. and Kamenidou, I. 2003. Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal. 51 (1), pp. 53-62.Article
Competitive intelligence activity: evidence from Greece
Priporas, C., Gatsoris, L. and Zacharis, V. 2005. Competitive intelligence activity: evidence from Greece. Marketing Intelligence & Planning. 23 (7), pp. 659-669.Article
Is it difficult to market a city as a convention destination? The case of Thessaloniki
Priporas, C. 2005. Is it difficult to market a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism. 7 (2), pp. 87-99.Article
The Greek food shopper: segmentation on the basis of attitudes to store features
Bourlakis, M., Ness, M. and Priporas, C. 2006. The Greek food shopper: segmentation on the basis of attitudes to store features. EuroMed Journal of Business. 1 (2), pp. 29-49.Article
Examining leisure constraints for ski centre visitors: implications for services marketing
Andronikidis, A., Vasiliadis, C., Priporas, C. and Kamenidou, I. 2007. Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing. 15 (4), pp. 69-86.Article
Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry
Psychogios, A. and Priporas, C. 2007. Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry. The Qualitative Report. 12 (1), pp. 40-66.Article
Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers
Andronikidis, A., Vassiliadis, C., Fotiadis, T. and Priporas, C. 2008. Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers. International Journal of Technology Marketing. 3 (1), pp. 20-38.Article
Services managers’ awareness of crisis management: attitudes and preparation
Priporas, C. and Poimenidis, I. 2008. Services managers’ awareness of crisis management: attitudes and preparation. Innovative Marketing. 4 (3), pp. 37-45.Article
Patient satisfaction measurement for in-hospital services: a pilot study in Greece
Priporas, C., Laspa, C. and Kamenidou, I. 2008. Patient satisfaction measurement for in-hospital services: a pilot study in Greece. Journal of Medical Marketing. 8 (4), pp. 325-340. https://doi.org/10.1057/jmm.2008.21Article
University students attitudes to mobile political communication
Mylona, I. and Priporas, C. 2008. University students attitudes to mobile political communication. International Journal of Mobile Marketing. 3 (2), pp. 54-60.Article
Measuring destination image and consumer choice criteria: the case of Mykonos Island
Kamenidou, I., Mamalis, S. and Priporas, C. 2009. Measuring destination image and consumer choice criteria: the case of Mykonos Island. Tourismos: an international multidisciplinary refereed journal of tourism. 4 (3), pp. 67-79.Article
Store choice in computer retailing: the case of home users in Greece
Theodoridis, C. and Priporas, C. 2009. Store choice in computer retailing: the case of home users in Greece. EuroMed Journal of Business. 4 (1), pp. 58-68. https://doi.org/10.1108/14502190910956693Article
Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels
Kamenidou, I., Balkoulis, N. and Priporas, C. 2009. Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels. International Journal of Leisure and Tourism Marketing. 1 (2), pp. 152-172. https://doi.org/10.1504/IJLTM.2009.026481Article
A model for evaluating the effectiveness of middle managers' training courses: evidence from a major banking organization in Greece
Galanou, E. and Priporas, C. 2009. A model for evaluating the effectiveness of middle managers' training courses: evidence from a major banking organization in Greece. International Journal of Training & Development. 13 (4), pp. 221-246.Article
Factors predicting consumers’ knowledge of spirulina health benefits
Kamenidou, I. and Priporas, C. 2010. Factors predicting consumers’ knowledge of spirulina health benefits. Journal of Food, Agriculture & Environment. 8 (1), pp. 16-20.Article
The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece
Iliopoulos, E. and Priporas, C. 2011. The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece. BMC Health Services Research. 11 (261).Article
Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation
Priporas, C. and Kamenidou, I. 2011. Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation. Journal of Brand Management. 18 (4/5), pp. 264-273. https://doi.org/10.1057/bm.2010.40Article
Qualitative findings on marketing management practices from Greek ski centers
Priporas, C., Vassiliadis, C. and Stylos, N. 2012. Qualitative findings on marketing management practices from Greek ski centers. Qualitative Market Research: An International Journal. 15 (4), pp. 385-403. https://doi.org/10.1108/13522751211257079Article
An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece
Vassiliadis, C., Priporas, C. and Andronikidis, A. 2013. An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece. Tourism Management. 34, pp. 61-70. https://doi.org/10.1016/j.tourman.2012.03.013Article
Playing the game of catching-up: global strategy building in a Chinese company
Zhu, Y., Lynch, R. and Jin, Z. 2011. Playing the game of catching-up: global strategy building in a Chinese company. Asia Pacific Business Review. 17 (4), pp. 511-533. https://doi.org/10.1080/13602380903549781Article
Risk and uncertainty in innovation activities.
Navare, J. and Jin, Z. 2009. Risk and uncertainty in innovation activities. The XX ISPIM Conference: The Future of Innovation. Vienna, Austria 21 - 24 Jun 2009Conference paper
Investigating the implications of business and culture on the behaviour of customers of international firms.
Gupta, S., Navare, J. and Melewar, T. 2011. Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management. 40 (1), pp. 65-77. https://doi.org/10.1016/j.indmarman.2010.09.011Article
Identity and difference - re-thinking ethnic entrepreneurship.
McPherson, M. 2008. Identity and difference - re-thinking ethnic entrepreneurship. 31st ISBE National Conference. Belfast, Northern Ireland 05 - 07 Nov 2008Conference paper
Perspectives on entrepreneurial activities of UK based second-generation South Asians
McPherson, M. 2004. Perspectives on entrepreneurial activities of UK based second-generation South Asians. 13th Nordic Conference on Small Business Research. Tromso, Norway 10 - 12 Jun 2004Conference paper
A comparison of marketing practices: perspectives first and second-generation UK South Asians.
McPherson, M. 2007. A comparison of marketing practices: perspectives first and second-generation UK South Asians. International Journal of Consumer Studies. 31 (2), pp. 174-186. https://doi.org/10.1111/j.1470-6431.2006.00583.xArticle
Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guandong province of china.
Jin, Z. and Li, Z. 2007. Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guandong province of china. International Journal of Innovation Management. 11 (4), pp. 539-564.Article
Types and impacts of BME businesses
Lyon, F., Owen, R., McPherson, M., Ekanem, I., Ellis, C., Bertotti, M., Sepulveda Ramirez, L., Oyelere, M. and CEEDR (Centre for Enterprise and Economic Development Research) 2007. Types and impacts of BME businesses. South East England Development Agency.Project report
The role of social media in promoting special events: acceptance of Facebook ‘events’
Paris, C., Lee, W. and Seery, P. 2010. The role of social media in promoting special events: acceptance of Facebook ‘events’. ENTER2010 eTourism Conference. Lugano, Switzerland 10 - 12 Feb 2010 Springer. pp. 531-541 https://doi.org/10.1007/978-3-211-99407-8_44Conference paper
Contemporary strategic marketing
Brennan, R., Garneau, P., Vos, L. and Baines, P. 2008. Contemporary strategic marketing. Basingstoke Palgrave Macmillan.Book
Regulation of nutrition and health claims in advertising.
Brennan, R., Czarnecka, B., Dahl, S., Mourouti, O., Eagle, L. and World Advertising Reasearch Centre. 2008. Regulation of nutrition and health claims in advertising. Journal of advertising research. 48 (1), pp. 57-69.Article
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