Soft power and place branding in the United Arab Emirates: examples of the tourism and film industries

Article

Saberi, D., Paris, C. and Marochi, B. 2018. Soft power and place branding in the United Arab Emirates: examples of the tourism and film industries. International Journal of Diplomacy and Economy. 4 (1), pp. 44-58. https://doi.org/10.1504/IJDIPE.2018.091405
TypeArticle
TitleSoft power and place branding in the United Arab Emirates: examples of the tourism and film industries
AuthorsSaberi, D., Paris, C. and Marochi, B.
Abstract

A state's global influence can be systematically and strategically developed through policies and planning of a carefully crafted national brand and soft power strategies. The United Arab Emirates has actively employed policies and strategies to create a positive brand image of the country to increase its regional and global standing as an emerging regional power. The country's progress strong international brand has attracted significant foreign investment, international tourists, and a reputation as a great place to work and live. The purpose of this article is to explore the relationship between soft power, place branding, and diplomacy, and to illustrate this relationship through a description of the film and tourism industries in the UAE.

Sustainable Development Goals16 Peace, justice and strong institutions
Middlesex University ThemeCreativity, Culture & Enterprise
PublisherInderscience Enterprises Ltd.
JournalInternational Journal of Diplomacy and Economy
ISSN2049-0887
Electronic2049-0895
Publication dates
Online30 Apr 2018
Print03 May 2018
Publication process dates
Deposited01 Sep 2022
Accepted12 Jun 2017
Output statusPublished
Accepted author manuscript
Copyright Statement

This is an Accepted Manuscript of an article published by Inderscience in International Journal of Diplomacy and Economy on 30 Apr 2018, available online: https://doi.org/10.1504/IJDIPE.2018.091405

Web address (URL)https://www.inderscienceonline.com/doi/abs/10.1504/IJDIPE.2018.091405
Digital Object Identifier (DOI)https://doi.org/10.1504/IJDIPE.2018.091405
Scopus EID2-s2.0-85122891936
LanguageEnglish
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