Soft power and place branding in the United Arab Emirates: examples of the tourism and film industries
Article
Saberi, D., Paris, C. and Marochi, B. 2018. Soft power and place branding in the United Arab Emirates: examples of the tourism and film industries. International Journal of Diplomacy and Economy. 4 (1), pp. 44-58. https://doi.org/10.1504/IJDIPE.2018.091405
Type | Article |
---|---|
Title | Soft power and place branding in the United Arab Emirates: examples of the tourism and film industries |
Authors | Saberi, D., Paris, C. and Marochi, B. |
Abstract | A state's global influence can be systematically and strategically developed through policies and planning of a carefully crafted national brand and soft power strategies. The United Arab Emirates has actively employed policies and strategies to create a positive brand image of the country to increase its regional and global standing as an emerging regional power. The country's progress strong international brand has attracted significant foreign investment, international tourists, and a reputation as a great place to work and live. The purpose of this article is to explore the relationship between soft power, place branding, and diplomacy, and to illustrate this relationship through a description of the film and tourism industries in the UAE. |
Sustainable Development Goals | 16 Peace, justice and strong institutions |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | Inderscience |
Journal | International Journal of Diplomacy and Economy |
ISSN | 2049-0887 |
Electronic | 2049-0895 |
Publication dates | |
Online | 30 Apr 2018 |
03 May 2018 | |
Publication process dates | |
Deposited | 01 Sep 2022 |
Accepted | 12 Jun 2017 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | This is an Accepted Manuscript of an article published by Inderscience in International Journal of Diplomacy and Economy on 30 Apr 2018, available online: https://doi.org/10.1504/IJDIPE.2018.091405 |
Web address (URL) | https://www.inderscienceonline.com/doi/abs/10.1504/IJDIPE.2018.091405 |
Digital Object Identifier (DOI) | https://doi.org/10.1504/IJDIPE.2018.091405 |
Scopus EID | 2-s2.0-85122891936 |
Language | English |
https://repository.mdx.ac.uk/item/89yq3
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