Exploring the role of Humor and Music in radio advertisement: a quasi-experimental study on domestic tourist attitudes and behavioral intentions in the UAE
Conference item
Mehdi, Q., Paris, C. and Balasubramanian, S. 2019. Exploring the role of Humor and Music in radio advertisement: a quasi-experimental study on domestic tourist attitudes and behavioral intentions in the UAE. 2019 International Conference - Travel and Tourism Research Association: Advancing Tourism Research Globally. Melbourne, Australia
Title | Exploring the role of Humor and Music in radio advertisement: a quasi-experimental study on domestic tourist attitudes and behavioral intentions in the UAE |
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Authors | Mehdi, Q., Paris, C. and Balasubramanian, S. |
Sustainable Development Goals | 9 Industry, innovation and infrastructure |
Middlesex University Theme | Creativity, Culture & Enterprise |
Conference | 2019 International Conference - Travel and Tourism Research Association: Advancing Tourism Research Globally |
Publication dates | |
25 Jun 2019 | |
Publication process dates | |
Deposited | 07 Nov 2022 |
Accepted | 25 Jun 2019 |
Output status | Published |
Language | English |
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https://repository.mdx.ac.uk/item/8q24v
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