Exploring the role of Humor and Music in radio advertisement: a quasi-experimental study on domestic tourist attitudes and behavioral intentions in the UAE

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Mehdi, Q., Paris, C. and Balasubramanian, S. 2019. Exploring the role of Humor and Music in radio advertisement: a quasi-experimental study on domestic tourist attitudes and behavioral intentions in the UAE. 2019 International Conference - Travel and Tourism Research Association: Advancing Tourism Research Globally. Melbourne, Australia
TitleExploring the role of Humor and Music in radio advertisement: a quasi-experimental study on domestic tourist attitudes and behavioral intentions in the UAE
AuthorsMehdi, Q., Paris, C. and Balasubramanian, S.
Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
Conference2019 International Conference - Travel and Tourism Research Association: Advancing Tourism Research Globally
Publication dates
Print25 Jun 2019
Publication process dates
Deposited07 Nov 2022
Accepted25 Jun 2019
Output statusPublished
LanguageEnglish
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