A gender analysis of intercultural sensitivity among flight attendants

Article

Vreckova, A., Paris, C. and Jeffrey, H. 2020. A gender analysis of intercultural sensitivity among flight attendants. e-Review of Tourism Research (eRTR). 18 (3), pp. 363-374.
TypeArticle
TitleA gender analysis of intercultural sensitivity among flight attendants
AuthorsVreckova, A., Paris, C. and Jeffrey, H.
Abstract

Due to the nature of gender as a social construct, it is commonly believed that women are more sensitive than men and are therefore more suited to certain employment positions, such as those customer facing roles in the hospitality industry. Little empirical evidence supports this idea, but this commonly held assumption may be part of the reason why flight attendants are predominantly women. To test intercultural sensitivity between women and men flight attendants, this paper explored intercultural sensitivity in a sample of 204 flight attendants in the Middle East. According to the results, women expressed more intercultural sensitivity in four out of five factors. These findings should help airlines design training for flight attendants, where they may have to undo gender.

Sustainable Development Goals5 Gender equality
Middlesex University ThemeSustainability
PublisherTexas A&M University
Journale-Review of Tourism Research (eRTR)
ISSN1941-5842
Publication dates
Print31 Dec 2020
Publication process dates
Deposited01 Sep 2022
Accepted10 Oct 2020
Output statusPublished
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Vol. 18 No. 3 (2020): Special Issue: ERPBSS 2020- Sustainability, Mobility, and Opportunity

Web address (URL)https://ertr-ojs-tamu.tdl.org/ertr/index.php/ertr/article/view/726
LanguageEnglish
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