Hanging out on Snapchat: disrupting passive covert netnography in tourism research
Article
Jeffrey, H., Ashraf, H. and Paris, C. 2021. Hanging out on Snapchat: disrupting passive covert netnography in tourism research. Tourism Geographies. 23 (1-2), pp. 144-161. https://doi.org/10.1080/14616688.2019.1666159
Type | Article |
---|---|
Title | Hanging out on Snapchat: disrupting passive covert netnography in tourism research |
Authors | Jeffrey, H., Ashraf, H. and Paris, C. |
Abstract | Tourism research is increasingly turning to online social media conversations as a data source, but seldom assigning space in research outputs for ethical appraisals or reflexive accounts of data collection. Many tourism researchers download conversations after they have occurred, but presence is central to gaining rich insights through netnographic research. We contribute to and disrupt online tourism research by critiquing, extending, and adapting existing methods to Snapchat, which in itself disrupts possibilities for online data collection. Hanging out with tourist Snapchatters highlights how privacy concerns are a primary motive to post on Snapchat. Snapchat is understood by our participants as more private than other social media sites due to the ephemerality of content and the notification of screenshots (when others save your snap). It is no coincidence that these same functionalities render established methods of digital tourism research difficult in the case of Snapchat. Snapchat users also problematise the notion of social media as public space, as they utilise the platforms for much more than communicating with the world. Snapchatters create, augment, and store memories. |
Keywords | Snapchat; netnography; mobile virtual ethnography; research ethics; social media; online privacy; lurking; online participant observation; small data; virtual spaces |
Publisher | Taylor & Francis (Routledge) |
Journal | Tourism Geographies |
ISSN | 1461-6688 |
Electronic | 1470-1340 |
Publication dates | |
Online | 20 Sep 2019 |
10 Feb 2021 | |
Publication process dates | |
Deposited | 23 Sep 2019 |
Accepted | 16 Aug 2019 |
Submitted | 30 Jun 2018 |
Output status | Published |
Accepted author manuscript | File Access Level Open |
Copyright Statement | This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Geographies on 20/09/2019, available online: https://www.tandfonline.com/doi/full/10.1080/14616688.2019.1666159 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/14616688.2019.1666159 |
Scopus EID | 2-s2.0-85074010564 |
Web of Science identifier | WOS:000487028200001 |
Related Output | |
Has metadata | http://www.scopus.com/inward/record.url?eid=2-s2.0-85074010564&partnerID=MN8TOARS |
Language | English |
https://repository.mdx.ac.uk/item/88783
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