Tourist perceptions of Dubai and Expo2020
Article
Gomba, C., Hyland, L. and Paris, C. 2018. Tourist perceptions of Dubai and Expo2020. e-Review of Tourism Research (eRTR). 15 (4/5), pp. 385-403.
Type | Article |
---|---|
Title | Tourist perceptions of Dubai and Expo2020 |
Authors | Gomba, C., Hyland, L. and Paris, C. |
Abstract | In 2020, Dubai will host the World Expo. Not only will the Expo 2020 draw an expected 25 million tourists, but since the announcement, it has been a focal point for progressing towards the lofty goals of the Dubai tourism vision, mobilizing people, companies, projects, and the entire country towards 2020. This particular mega-event is a crucial component of the wider branding strategy. Expo2020 has also played a significant role in the marketing communications and branding of Dubai since its announcement through multiple communication channels. The purpose of this paper is to explore tourists’ perceptions of Dubai and Expo 2020 and to understand tourists’ attitudes and perceived value of different information sources and marketing channels. In doing so, this paper will provide some initial insights into understanding tourists' perceptions and attitudes towards Dubai in relation to Expo2020. |
Keywords | Destination Image; Instagram; Social Media; United Arab Emirates; MICE |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | Texas A&M University |
Journal | e-Review of Tourism Research (eRTR) |
ISSN | 1941-5842 |
Publication dates | |
08 Jul 2018 | |
Publication process dates | |
Deposited | 01 Sep 2022 |
Accepted | 01 Jul 2018 |
Output status | Published |
Publisher's version | File Access Level Open |
Copyright Statement | "License |
Web address (URL) | https://ertr-ojs-tamu.tdl.org/ertr/index.php/ertr/article/view/233 |
Scopus EID | 2-s2.0-85054026037 |
Related Output | |
Has metadata | http://www.scopus.com/inward/record.url?eid=2-s2.0-85054026037&partnerID=MN8TOARS |
Language | English |
https://repository.mdx.ac.uk/item/89yq7
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