Understanding Japanese consumer behaviour and cultural relevance of gift giving
Article
Suarez, L., Hugo, N. and Paris, C. 2019. Understanding Japanese consumer behaviour and cultural relevance of gift giving. African Journal of Hospitality, Tourism and Leisure. 8 (4).
Type | Article |
---|---|
Title | Understanding Japanese consumer behaviour and cultural relevance of gift giving |
Authors | Suarez, L., Hugo, N. and Paris, C. |
Abstract | This study examines the consumer in the Japanese market and the importance of gift-giving in Japanese culture as a first-order social practice. Cultural connectedness and relevance represents an area of importance for the marketing of retail products, particularly related to gift-giving. The interviewing of 25 participants was used to study the Japanese consumer and their purchase behaviours for gift-giving. The exploration of the social, cultural and economic constructs in Japan shows specific patterns found which are unique to the Japanese consumer. The emergence of new categories of consumers appearing in Japan through globalization and shifting mindsets influenced by western culture, as well as recent social and economic conditions, contribute to the evolution of the business market. |
Sustainable Development Goals | 11 Sustainable cities and communities |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | AJHTL |
Journal | African Journal of Hospitality, Tourism and Leisure |
ISSN | 2223-814X |
Publication dates | |
Dec 2019 | |
Publication process dates | |
Deposited | 01 Sep 2022 |
Accepted | 23 Jun 2020 |
Output status | Published |
Publisher's version | License |
Additional information | On published article pdf cited as: Volume 9(1)-(2020). |
Web address (URL) | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_77_vol_8_4__middlesex_paris.pdf |
Scopus EID | 2-s2.0-85085576283 |
Related Output | |
Is part of | https://www.ajhtl.com/2019.html |
Language | English |
https://repository.mdx.ac.uk/item/89yqv
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