Co-evolving e-tail and online communities: empirically-based conceptual framework
Article
Macaulay, L., Keeling, K., McGoldrick, P., Dafoulas, G. and Kalaitzakis, M. 2007. Co-evolving e-tail and online communities: empirically-based conceptual framework. International Journal of e-Commerce. 11 (4), pp. 53-77. https://doi.org/10.2753/JEC1086-4415110402
| Type | Article |
|---|---|
| Title | Co-evolving e-tail and online communities: empirically-based conceptual framework |
| Authors | Macaulay, L., Keeling, K., McGoldrick, P., Dafoulas, G. and Kalaitzakis, M. |
| Abstract | This paper explores the problem of designing a Web site that meets the needs of both an evolving community and an evolving business. It reports a case study of a business that introduced an e-tail site and an associated on-line community. The site development used an existing community-centered development method. The study found that participants had different motivations for visiting the site—some only wanted product information and purchase, some were seeking social support and information, others sought a more intense experience and greater social involvement. Failure to recognize the separate needs of these clusters resulted in not fully achieving business- and community- building goals. The analysis of the relationship between Web site design, cluster needs, and business goals offers a conceptual framework for co-evolving community and business. |
| Research Group | Research Group on Development of Intelligent Environments |
| Publisher | Routledge |
| Journal | International Journal of e-Commerce |
| ISSN | 1086-4415 |
| Publication dates | |
| 2007 | |
| Publication process dates | |
| Deposited | 18 May 2015 |
| Output status | Published |
| Additional information | Original article |
| Digital Object Identifier (DOI) | https://doi.org/10.2753/JEC1086-4415110402 |
| Language | English |
https://repository.mdx.ac.uk/item/83932
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