Assessing social media adoption: learning needs analysis for SMEs in Saudi Arabia
Conference paper
Alotaibi, B. and Dafoulas, G. 2015. Assessing social media adoption: learning needs analysis for SMEs in Saudi Arabia. 7th International Conference on Education and New Learning Technologies. Barcelona, Spain 06 - 08 Jul 2015 IATED. pp. 4489-4498
Type | Conference paper |
---|---|
Title | Assessing social media adoption: learning needs analysis for SMEs in Saudi Arabia |
Authors | Alotaibi, B. and Dafoulas, G. |
Abstract | Social media has changed marketing and branding of organisations around the world. Large companies integrate social media to their overall marketing strategy as well as allocating budgets for the implementation. On the other hand, Small and Medium-sized Enterprises (SMEs) are slower in adopting and using social media even though they could be used effectively, especially during recession periods, when profitability is low and the need for retaining existing customers or identifying new segments is a fundamental component for survival. SMEs are vital to almost all economies around the world, while studies indicate that SMEs contribute up to 45% of employment and up to 33% of GDP in developing economies. |
Conference | 7th International Conference on Education and New Learning Technologies |
Page range | 4489-4498 |
ISSN | 2340-1117 |
ISBN | |
Hardcover | 9788460682431 |
Publisher | IATED |
Publication dates | |
08 Jul 2015 | |
Publication process dates | |
Deposited | 14 Oct 2015 |
Accepted | 15 May 2015 |
Output status | Published |
Web address (URL) | https://library.iated.org/view/ALOTAIBI2015ASS |
Language | English |
Book title | EDULEARN15 Proceedings |
https://repository.mdx.ac.uk/item/85z49
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