Marketing, Enterprise & Tourism
| Title | Marketing, Enterprise & Tourism |
|---|---|
| Alternative | BUS - MET |
| Faculty | Faculty of Business and Law |
Latest research outputs
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Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership
Sujchaphong, N., Nguyen, B. and Melewar, T. 2015. Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education. 25 (2), pp. 204-237. https://doi.org/10.1080/08841241.2015.1040104Article
Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia
Che-Ha, N., Nguyen, B., Yahya, W., Melewar, T. and Chen, Y. 2016. Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing. 22 (1), pp. 13-28. https://doi.org/10.1177/1356766715586454Article
Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Nguyen, B., Yu, X., Melewar, T. and Chen, J. 2015. Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management. 51, pp. 11-25. https://doi.org/10.1016/j.indmarman.2015.04.017Article
Exploring the corporate image formation process
Tran, M., Nguyen, B., Melewar, T. and Bodoh, J. 2015. Exploring the corporate image formation process. Qualitative Market Research: An International Journal. 18 (1), pp. 86-114. https://doi.org/10.1108/QMR-05-2014-0046Article
Five areas to advance branding theory and practice
Melewar, T. and Nguyen, B. 2014. Five areas to advance branding theory and practice. Journal of Brand Management. 21 (9), pp. 758-769. https://doi.org/10.1057/bm.2014.31Article
The brand likeability scale: an exploratory study of likeability in firm-level brands
Nguyen, B., Ekinci, Y., Simkin, L. and Melewar, T. 2015. The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research. 57 (5), pp. 777-800. https://doi.org/10.2501/IJMR-2015-063Article
A framework of place branding, place image, and place reputation: antecedents and moderators
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M. and Nguyen, B. 2016. A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal. 19 (2), pp. 241-264. https://doi.org/10.1108/QMR-02-2016-0020Article
The role of brand attachment strength in higher education
Dennis, C., Papagiannidis, S., Alamanos, E. and Bourlakis, M. 2016. The role of brand attachment strength in higher education. Journal of Business Research. 69 (8), pp. 3049-3057. https://doi.org/10.1016/j.jbusres.2016.01.020Article
Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting
Foroudi, P., Melewar, T. and Gupta, S. 2014. Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research. 67 (11), pp. 2269-2281. https://doi.org/10.1016/j.jbusres.2014.06.015Article
Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico
Foroudi, P., Hafeez, K. and Foroudi, M. 2017. Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico. Qualitative Market Research: An International Journal. 20 (2), pp. 158-180. https://doi.org/10.1108/QMR-05-2015-0043Article
Social value creation through tourism enterprise
Altinay, L., Sigala, M. and Waligo, V. 2016. Social value creation through tourism enterprise. Tourism Management. 54, pp. 404-417. https://doi.org/10.1016/j.tourman.2015.12.011Article
A study on relationship among rational actor, organizational behavior and governmental politics in the making process of ‘act on the development of exhibition industry’: an Allison Model approach
Park, C.W. and Kim, B.S. 2016. A study on relationship among rational actor, organizational behavior and governmental politics in the making process of ‘act on the development of exhibition industry’: an Allison Model approach. Ordo Economics Journal. 19 (3), pp. 97-116. https://doi.org/10.20436/OEJ.19.3.097Article
Problematizing fit and survival: transforming the law of requisite variety through complexity misalignment
Poulis, K. and Poulis, E. 2016. Problematizing fit and survival: transforming the law of requisite variety through complexity misalignment. Academy of Management Review. 41 (3), pp. 503-527. https://doi.org/10.5465/amr.2014.0073Article
Life and loves of a landscape artist: biography of Gordon Crossley
Moon, C. 2016. Life and loves of a landscape artist: biography of Gordon Crossley. United Kingdom Dr Christopher J Moon.Book
Residential marketing fieldtrips: adding real educational value
McPherson, M. and Barn, S. 2016. Residential marketing fieldtrips: adding real educational value. Academy of Marketing 2016 Conference: Radical Marketing. Newcastle University Business School 04 - 07 Jul 2016Conference paper
On a wing and a prayer: stories of the use of improvisation
Best, S. 2016. On a wing and a prayer: stories of the use of improvisation. Saarbrucken LAP Lambert Academic Publishing.Authored Book
Defragmenting the terms self-employed, entrepreneur and business owner
Best, S., Ribeiro, M. and Alahmadi, A. 2016. Defragmenting the terms self-employed, entrepreneur and business owner. ISBE 2016: 39th Institute for Small Business and Entrepreneurship Conference. Paris, France 27 - 28 Oct 2016 Institute for Small Business & Entrepreneurship.Conference paper
Social enterprise and disruption innovation: evaluating the role of Rumie's free educational software in seven developing economies
Moon, C., Kavanagh, A., Jeffrey, J., Gebbels, J. and Korsgaard, K. 2016. Social enterprise and disruption innovation: evaluating the role of Rumie's free educational software in seven developing economies. Eskelinen, M. and Aaltio, I. (ed.) 11th European Conference on Innovation and Entrepreneurship (ECIE 2016). JAMK University of Applied Science, Jyväskylä, Finland Academic Conferences International (ACI). pp. 485-495Conference paper
Masterclass in English education: transforming teaching and learning [Book Review]
Eastman, C. 2016. Masterclass in English education: transforming teaching and learning [Book Review]. Studies in Continuing Education. 38 (1), pp. 122-123. https://doi.org/10.1080/0158037X.2015.1055104Article
The impact of militancy on SMEs in developing countries: a case of the Niger Delta of Nigeria
Ekanem, I. and Munasunyo, A. 2016. The impact of militancy on SMEs in developing countries: a case of the Niger Delta of Nigeria. ISBE 2016: 39th Institute for Small Business and Entrepreneurship Conference. Paris, France 27 - 28 Oct 2016 Institute for Small Business & Entrepreneurship.Conference paper
Coaching in organisations: how the use of fictional characters can develop coaching practice
Eastman, C. 2016. Coaching in organisations: how the use of fictional characters can develop coaching practice. International Journal of Mentoring and Coaching in Education. 5 (4), pp. 318-333. https://doi.org/10.1108/IJMCE-06-2016-0048Article
Improving workplace learning by teaching literature: towards wisdom
Eastman, C. 2016. Improving workplace learning by teaching literature: towards wisdom. Springer.Authored Book
The local brand representative in reseller networks
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. The local brand representative in reseller networks. Journal of Business Research. 69 (12), pp. 5712-5723. https://doi.org/10.1016/j.jbusres.2016.01.046Article
Marketing innovation: a consequence of competitiveness
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. Marketing innovation: a consequence of competitiveness. Journal of Business Research. 69 (12), pp. 5671-5681. https://doi.org/10.1016/j.jbusres.2016.02.042Article
Tourism as reflexive reconstructions of colonial past
Park, H. 2016. Tourism as reflexive reconstructions of colonial past. Annals of Tourism Research. 58, pp. 114-127. https://doi.org/10.1016/j.annals.2016.03.001Article
Professional development in coaching: towards a dynamic alliance of narrative and literature to transform the learning process
Eastman, C. 2016. Professional development in coaching: towards a dynamic alliance of narrative and literature to transform the learning process. International Journal of Evidence Based Coaching and Mentoring. 14 (2), pp. 1-14.Article
Critical autobiography in the professional doctorate: improving students’ writing through the device of literature
Eastman, C. and Maguire, K. 2016. Critical autobiography in the professional doctorate: improving students’ writing through the device of literature. Studies in Continuing Education. 38 (3), pp. 355-372. https://doi.org/10.1080/0158037X.2016.1180510Article
Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework
Lynch, R. and Jin, Z. 2016. Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework. Journal of Innovation and Knowledge. 1 (2), pp. 117-124. https://doi.org/10.1016/j.jik.2016.01.001Article
The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis
Cheng, L., Cai, H. and Jin, Z. 2016. The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis. Journal of Business Research. 69 (11), pp. 5203-5209. https://doi.org/10.1016/j.jbusres.2016.04.113Article
Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa
Osabutey, E. and Jin, Z. 2016. Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa. Journal of Business Research. 69 (11), pp. 5390-5395. https://doi.org/10.1016/j.jbusres.2016.04.143Article
Influence of innovation capability and customer experience onreputation and loyalty
Foroudi, P., Jin, Z., Gupta, S., Melewar, T. and Foroudi, M. 2016. Influence of innovation capability and customer experience onreputation and loyalty. Journal of Business Research. 69 (11), pp. 4882-4889. https://doi.org/10.1016/j.jbusres.2016.04.047Article
From nudism and naturism tourism to "natourism": defining natourism and exploring natourists' motivations
Andriotis, K. 2016. From nudism and naturism tourism to "natourism": defining natourism and exploring natourists' motivations. Tourism Analysis. 21 (2-3), pp. 237-249. https://doi.org/10.3727/108354216X14559233984854Article
The effect of mobile retailing effect on consumption experiences: a dynamic perspective
Pantano, E. and Priporas, C. 2016. The effect of mobile retailing effect on consumption experiences: a dynamic perspective. Computers in Human Behavior. 61, pp. 548-555. https://doi.org/10.1016/j.chb.2016.03.071Article
Knowledge and innovation in emerging market multinationals: the expansion paradox
Lynch, R. and Jin, Z. 2016. Knowledge and innovation in emerging market multinationals: the expansion paradox. Journal of Business Research. 69 (5), pp. 1593-1597. https://doi.org/10.1016/j.jbusres.2015.10.023Article
An exploratory study of residents' perception of place image: the case of Kavala
Stylidis, D., Sit, J. and Biran, A. 2016. An exploratory study of residents' perception of place image: the case of Kavala. Journal of Travel Research. 55 (5), pp. 659-674. https://doi.org/10.1177/0047287514563163Article
Beyond the global financial crisis: challenges facing venture capitalists operating in an emerging economy such as Nigeria
Ekanem, I., Cardoso, A. and Owen, R. 2015. Beyond the global financial crisis: challenges facing venture capitalists operating in an emerging economy such as Nigeria. ISBE 2015: 38th Institute for Small Business and Entrepreneurship Conference. Glasgow, Scotland 11 - 12 Nov 2015Conference paper
An examination of strategy development and strategic management processes within growth-seeking small businesses
Donohoe, S. 2015. An examination of strategy development and strategic management processes within growth-seeking small businesses. PhD thesis Middlesex UniversityPhD thesis
Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology
Al-Qeisi, K., Dennis, C., Alamanos, E. and Jayawardhena, C. 2014. Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research. 67 (11), pp. 2282-2290. https://doi.org/10.1016/j.jbusres.2014.06.016Article
Stakeholder ownership: a theoretical framework for cross national understanding and analyses of stakeholder involvement in issues of substance use, problem use and addiction
Thom, B., Beccaria, F., Bjerge, B., Duke, K., Eisenbach-Stangl, I., Herring, R., Holmila, M., Houborg, E., Asmussen Frank, V., Moskalewicz, J., Rolando, S., Thickett, A., Warpenius, K. and Welbel, M. 2015. Stakeholder ownership: a theoretical framework for cross national understanding and analyses of stakeholder involvement in issues of substance use, problem use and addiction. ALICE RAP European Commission.Project report
Competitive intelligence organization in practice: the case of a multinational retailer
Gatsoris, L., Priporas, C. and Theodoridis, C. 2015. Competitive intelligence organization in practice: the case of a multinational retailer. in: Vrontis, D., Sakka, G. and Amirkhanpour, M. (ed.) Management Innovation, Entrepreneurship: A Global Perspective Newcastle upon Tyne, UK Cambridge Scholars Publishing. pp. 152-182Book chapter
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