Marketing, Enterprise & Tourism
| Title | Marketing, Enterprise & Tourism |
|---|---|
| Alternative | BUS - Mkg Entrp & Tour |
| Faculty | Faculty of Business and Law |
Latest research outputs
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HRM practices and systems within South-Asian small businesses
McPherson, M. 2008. HRM practices and systems within South-Asian small businesses. International Journal of Entrepreneurial Behavior & Research. 14 (6), pp. 414-439. https://doi.org/10.1108/13552550810910988Article
A critical analysis of the symbolic significance of heritage tourism.
Park, H. and Stephenson, M. 2007. A critical analysis of the symbolic significance of heritage tourism. International Journal of Excellence in Tourism, Hospitality and Catering. 1 (2), pp. 39-67.Article
Brand origin in an emerging market: perceptions of Indian consumers
Jin, Z., Chansarkar, B. and Kondap, N. 2006. Brand origin in an emerging market: perceptions of Indian consumers. Asia Pacific Journal of Marketing and Logistics. 18 (4), pp. 283-302. https://doi.org/10.1108/13555850610703254Article
Hosts, guests and politics - coastal resorts morphological change
Andriotis, K. 2006. Hosts, guests and politics - coastal resorts morphological change. Annals of Tourism Research. 33 (4), pp. 1079-1098. https://doi.org/10.1016/j.annals.2006.04.003Article
Quality training: needs and evaluation-findings from a European survey
Mathews, B., Ueno, A., Kekale, T., Repka, M., Pereira, Z. and Silva, G. 2001. Quality training: needs and evaluation-findings from a European survey. Total Quality Management. 12 (4), pp. 483-490. https://doi.org/10.1080/09544120123778Article
The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting
Jin, Z. 2001. The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting. R&D Management. 31 (3), pp. 275-285. https://doi.org/10.1111/1467-9310.00216Article
How product newness influences ‘learning and probing’ and the linearity of its development process
Jin, Z. 2000. How product newness influences ‘learning and probing’ and the linearity of its development process. Creativity and Innovation Management. 9 (1), pp. 21-45. https://doi.org/10.1111/1467-8691.00155Article
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