Marketing, Enterprise & Tourism
| Title | Marketing, Enterprise & Tourism |
|---|---|
| Alternative | BUS - Mkg Entrp & Tour |
| Faculty | Faculty of Business and Law |
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How product newness influences ‘learning and probing’ and the linearity of its development process
Jin, Z. 2000. How product newness influences ‘learning and probing’ and the linearity of its development process. Creativity and Innovation Management. 9 (1), pp. 21-45. https://doi.org/10.1111/1467-8691.00155Article
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