Marketing, Enterprise & Tourism
| Title | Marketing, Enterprise & Tourism |
|---|---|
| Alternative | BUS - Mkg Entrp & Tour |
| Faculty | Faculty of Business and Law |
Latest research outputs
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Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory
Manyiwa, S. 2020. Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management. 26 (1), pp. 144-161. https://doi.org/10.1080/10496491.2019.1685620Article
Normative influences: how socio-cultural and industrial norms influence the adoption of sustainability practices. A grounded theory of Cretan, small tourism firms
Kornilaki, M. and Font, X. 2019. Normative influences: how socio-cultural and industrial norms influence the adoption of sustainability practices. A grounded theory of Cretan, small tourism firms. Journal of Environmental Management. 230, pp. 183-189. https://doi.org/10.1016/j.jenvman.2018.09.064Article
How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana
Palazzo, M., Deigh, L., Foroudi, P. and Siano, A. 2020. How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana. Qualitative Market Research: An International Journal. 23 (4), pp. 933-960. https://doi.org/10.1108/qmr-01-2018-0013Article
Relationship between corporate identity, place architecture, and identification: an exploratory case study
Foroudi, M., Balmer, J., Chen, W. and Foroudi, P. 2019. Relationship between corporate identity, place architecture, and identification: an exploratory case study. Qualitative Market Research: An International Journal. 22 (5), pp. 638-668. https://doi.org/10.1108/QMR-03-2017-0076Article
Contributions to the SDGs through Social and Eco entrepreneurship: new mindsets for sustainable solutions
Moon, C. 2018. Contributions to the SDGs through Social and Eco entrepreneurship: new mindsets for sustainable solutions. in: Apostolopoulos, N., Al-Dajani, H., Holt, D., Jones, P. and Newbery, R. (ed.) Entrepreneurship and the Sustainable Development Goals Emerald Publishing Limited.Book chapter
Far apart yet close: social media on acculturation among international students in the UK
Yu, Q., Foroudi, P. and Gupta, S. 2019. Far apart yet close: social media on acculturation among international students in the UK. Technological Forecasting and Social Change. 145, pp. 493-502. https://doi.org/10.1016/j.techfore.2018.09.026Article
Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector
Gheitani, A., Imani, S., Seyyedamiri, N. and Foroudi, P. 2019. Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector. International Journal of Islamic and Middle Eastern Finance and Management. 12 (1), pp. 76-95. https://doi.org/10.1108/IMEFM-01-2018-0029Article
How Viable Is the UTAUT Model in a Non-Western Context?
Al-Qeisi, K., Dennis, C., Hegazy, A. and Abbad, M. 2015. How Viable Is the UTAUT Model in a Non-Western Context? International Business Research. 8 (2), pp. 204-219. https://doi.org/10.5539/ibr.v8n2p204Article
Developing and assessing transferable skills in higher education: a field trial and a way forward
Dennis, C., Smith, C. and Wadsworth, D. 2014. Developing and assessing transferable skills in higher education: a field trial and a way forward. International Journal of Management and Marketing Academy. 2 (1), pp. 1-25.Article
The value of region of origin, producer and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy
Marcoz, E., Melewar, T. and Dennis, C. 2016. The value of region of origin, producer and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy. International Journal of Tourism Research. 18, pp. 236-250. https://doi.org/10.1002/jtr.2000Article
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, P., Yu, Q., Gupta, S. and Foroudi, M. 2019. Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change. 138, pp. 218-227. https://doi.org/10.1016/j.techfore.2018.09.006Article
Conceptualizing corporate identity in a dynamic environment
Tourky, M., Foroudi, P., Gupta, S. and Shaalan, A. 2021. Conceptualizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal. 24 (2), pp. 113-142. https://doi.org/10.1108/QMR-01-2018-0003Article
Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting
Brown, D., Foroudi, P. and Hafeez, K. 2019. Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting. Qualitative Market Research: An International Journal. 22 (5), pp. 609-637. https://doi.org/10.1108/QMR-10-2017-0131Article
Beyond image: imagined experiences of a destination
Cherifi, B., Smith, A., Maitland, R. and Stevenson, N. 2018. Beyond image: imagined experiences of a destination. International Journal of Tourism Research. 20 (6), pp. 748-755. https://doi.org/10.1002/jtr.2227Article
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry
Chen, C., Nguyen, B., Melewar, T. and Dennis, C. 2017. Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry. International Studies of Management and Organization. 47 (3), pp. 240-257. https://doi.org/10.1080/00208825.2017.1318019Article
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape
Vollero, A., Palazzo, M., Siano, A. and Foroudi, P. 2021. From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal. 24 (2), pp. 143-160. https://doi.org/10.1108/QMR-12-2017-0184Article
Developing corporate communications: insights from the Italian scenario
Palazzo, M., Foroudi, P., Kitchen, P. and Siano, A. 2020. Developing corporate communications: insights from the Italian scenario. Qualitative Market Research: An International Journal. 23 (3), pp. 407-426. https://doi.org/10.1108/QMR-12-2017-0185Article
Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)
Hafeez, K., Alghatas, F., Foroudi, P., Nguyen, B. and Gupta, S. 2019. Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology and People. 32 (2), pp. 405-429. https://doi.org/10.1108/itp-09-2016-0202Article
Reshaping traditional marketing mix to include social media participation: evidence from Italian firms
Pantano, E., Priporas, C. and Migliano, G. 2019. Reshaping traditional marketing mix to include social media participation: evidence from Italian firms. European Business Review. 31 (2), pp. 162-178. https://doi.org/10.1108/EBR-08-2017-0152Article
Using intuitive awakening for business students to enhance strategic thinking skills
Prince, M. and Priporas, C. 2018. Using intuitive awakening for business students to enhance strategic thinking skills. Australasian Marketing Journal. 26 (2), pp. 157-162. https://doi.org/10.1016/j.ausmj.2018.05.001Article
Tourism in the Lao people's Democratic Republic
Harrison, D. and Schipani, S. 2018. Tourism in the Lao people's Democratic Republic. in: Harrison, D., King, V. and Eades, J. (ed.) Tourism in East and Southeast Asia: Volume II: Stakeholders in the political economy of tourism London Routledge. pp. 25-50Book chapter
Introduction to volume 2
Harrison, D. 2018. Introduction to volume 2. in: Harrison, D., King, V. and Eades, J. (ed.) Tourism in East and Southeast Asia: Volume II: Stakeholders in the political economy of tourism London Routledge. pp. 1-6Book chapter
General introduction
Eades, J., Harrison, D. and King, V. 2018. General introduction. in: Harrison, D., King, V. and Eades, J. (ed.) Tourism in East and Southeast Asia: Volume I: the background: concepts, region and history London Routledge. pp. 1-9Book chapter
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance
Foroudi, P. 2019. Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance. International Journal of Hospitality Management. 76 (Part A), pp. 271-285. https://doi.org/10.1016/j.ijhm.2018.05.016Article
Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012Article
Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students
Chang, S., Loukides, G. and Lee, L. 2018. Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students. 6th International Conference on Contemporary Marketing Issues (ICCMI 2018). Athens, Greece 27 - 29 Jun 2018Conference paper
Disentangling the psychological effects of luxury fashion brands on social capital and WOM
Chang, S., Loukides, G. and Mantegazza, F. 2018. Disentangling the psychological effects of luxury fashion brands on social capital and WOM. 6th International Conference on Contemporary Marketing Issues (ICCMI 2018). Athens, Greece 27 - 29 Jun 2018Conference paper
How do entrepreneurs learn and engage in an online community-of-practice? A case study approach
Hafeez, K., Foroudi, P., Nguyen, B., Gupta, S. and Alghatas, F. 2018. How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology. 37 (7), pp. 714-735. https://doi.org/10.1080/0144929X.2018.1474255Article
An integrated core competence evaluation framework for portfolio management in the oil industry
Hafeez, K., Foroudi, P. and Nguyen, B. 2019. An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making. 18 (3), pp. 229-256. https://doi.org/10.1504/ijmdm.2019.10014615Article
Conceptualizing and managing corporate logo: a qualitative study
Foroudi, P., Foroudi, M., Nguyen, B. and Gupta, S. 2019. Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal. 22 (3), pp. 381-404. https://doi.org/10.1108/QMR-04-2017-0080Article
Access to credit as a tool for overcoming SME failures: a case of Sub Saharan Africa
Hambayi, T. and Vedanthachari, L. 2017. Access to credit as a tool for overcoming SME failures: a case of Sub Saharan Africa. in: Ekanem, I. (ed.) Understanding Bankruptcy: Global Issues Perspectives and Challenges Nova Science Publishers. pp. 195-220Book chapter
Place branding gathering momentum
Kavaratzis, M. and Dennis, C. 2018. Place branding gathering momentum. Place Branding and Public Diplomacy. 14 (2), pp. 75-77. https://doi.org/10.1057/s41254-018-0098-6Article
Internationalisation and its determinants: a hierarchical approach
Li, T. 2018. Internationalisation and its determinants: a hierarchical approach. International Business Review. 27 (4), pp. 867-876. https://doi.org/10.1016/j.ibusrev.2018.01.009Article
Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012Article
To what extent luxury retailing can be smart?
Pantano, E., Passavanti, R., Priporas, C. and Verteramo, S. 2018. To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services. 43, pp. 94-100. https://doi.org/10.1016/j.jretconser.2018.03.012Article
China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers
McPherson, M. and Li, X. 2012. China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. in: Paliwoda, S., Andrews, T. and Chen, J. (ed.) Marketing Management in Asia London Routledge. pp. 33-50Book chapter
A comparison of marketing practices: perspectives from first and second generation UK South Asians
McPherson, M. 2007. A comparison of marketing practices: perspectives from first and second generation UK South Asians. International Journal of Consumer Studies. 31 (2), pp. 174-186. https://doi.org/10.1111/j.1470-6431.2006.00583.xArticle
An outsider's inside view of ethnic entrepreneurship
McPherson, M. 2016. An outsider's inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship. 18 (1), pp. 63-89. https://doi.org/10.1108/JRME-01-2015-0001Article
A new approach to retailing for successful competition in the new smart scenario
Pantano, E., Priporas, C. and Dennis, C. 2018. A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management. 46 (3), pp. 264-282. https://doi.org/10.1108/IJRDM-04-2017-0080Article
The impact of social capital and cultural knowledge on setting-up and operating a transnational business in Australia
Best, S. 2017. The impact of social capital and cultural knowledge on setting-up and operating a transnational business in Australia. ISBE 2017: 40th Institute for Small Business and Entrepreneurship Conference. Belfast, Northern Ireland 08 - 09 Nov 2017Conference paper
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