Marketing, Enterprise & Tourism
| Title | Marketing, Enterprise & Tourism |
|---|---|
| Alternative | BUS - Mkg Entrp & Tour |
| Faculty | Faculty of Business and Law |
Latest research outputs
Sort by Date Title
Sustaining urban culture in city tourism: an interdisciplinary approach
Su, R. 2016. Sustaining urban culture in city tourism: an interdisciplinary approach. Characterising Historic Landscapes: Interdisciplinary perspectives. Izmir, Turkey 01 - 04 Mar 2016Conference item
Interdependencies and tensions between social media and tourism
Su, R. and Cai, H. 2016. Interdependencies and tensions between social media and tourism. 6th Global Innovation & Knowledge Academy Conference (GIKA 2016). Valencia, Spain 20 - 23 Mar 2016Conference paper
Cultural governance and urban tourism: an interdisciplinary approach
Su, R. 2015. Cultural governance and urban tourism: an interdisciplinary approach. In: 3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit. Orlando 15 - 19 Dec 2015Conference item
Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image
Syed Alwi, S., Nguyen, B., Melewar, T., Loh, Y. and Liu, M. 2016. Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image. Industrial Management & Data Systems. 116 (5), pp. 858-882. https://doi.org/10.1108/IMDS-09-2015-0364Article
An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry
Chen, C., Nguyen, B. and Melewar, T. 2016. An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal. 19 (3), pp. 357-376. https://doi.org/10.1108/QMR-06-2015-0053Article
Brand ambidexterity and commitment in higher education: an exploratory study
Nguyen, B., Yu, X., Melewar, T. and Hemsley-Brown, J. 2016. Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research. 69 (8), pp. 3105-3112. https://doi.org/10.1016/j.jbusres.2016.01.026Article
Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, M., Chaney, I., Chen, C., Nguyen, B. and Melewar, T. 2015. Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal. 18 (3), pp. 298-319. https://doi.org/10.1108/QMR-02-2014-0016Article
Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership
Sujchaphong, N., Nguyen, B. and Melewar, T. 2015. Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education. 25 (2), pp. 204-237. https://doi.org/10.1080/08841241.2015.1040104Article
Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia
Che-Ha, N., Nguyen, B., Yahya, W., Melewar, T. and Chen, Y. 2016. Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing. 22 (1), pp. 13-28. https://doi.org/10.1177/1356766715586454Article
Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Nguyen, B., Yu, X., Melewar, T. and Chen, J. 2015. Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management. 51, pp. 11-25. https://doi.org/10.1016/j.indmarman.2015.04.017Article
Exploring the corporate image formation process
Tran, M., Nguyen, B., Melewar, T. and Bodoh, J. 2015. Exploring the corporate image formation process. Qualitative Market Research: An International Journal. 18 (1), pp. 86-114. https://doi.org/10.1108/QMR-05-2014-0046Article
Five areas to advance branding theory and practice
Melewar, T. and Nguyen, B. 2014. Five areas to advance branding theory and practice. Journal of Brand Management. 21 (9), pp. 758-769. https://doi.org/10.1057/bm.2014.31Article
The brand likeability scale: an exploratory study of likeability in firm-level brands
Nguyen, B., Ekinci, Y., Simkin, L. and Melewar, T. 2015. The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research. 57 (5), pp. 777-800. https://doi.org/10.2501/IJMR-2015-063Article
The role of brand attachment strength in higher education
Dennis, C., Papagiannidis, S., Alamanos, E. and Bourlakis, M. 2016. The role of brand attachment strength in higher education. Journal of Business Research. 69 (8), pp. 3049-3057. https://doi.org/10.1016/j.jbusres.2016.01.020Article
Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting
Foroudi, P., Melewar, T. and Gupta, S. 2014. Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research. 67 (11), pp. 2269-2281. https://doi.org/10.1016/j.jbusres.2014.06.015Article
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T. and Foroudi, M. 2017. IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing. 51 (3), pp. 528-550. https://doi.org/10.1108/EJM-08-2015-0527Article
Social value creation through tourism enterprise
Altinay, L., Sigala, M. and Waligo, V. 2016. Social value creation through tourism enterprise. Tourism Management. 54, pp. 404-417. https://doi.org/10.1016/j.tourman.2015.12.011Article
Problematizing fit and survival: transforming the law of requisite variety through complexity misalignment
Poulis, K. and Poulis, E. 2016. Problematizing fit and survival: transforming the law of requisite variety through complexity misalignment. Academy of Management Review. 41 (3), pp. 503-527. https://doi.org/10.5465/amr.2014.0073Article
Life and loves of a landscape artist: biography of Gordon Crossley
Moon, C. 2016. Life and loves of a landscape artist: biography of Gordon Crossley. United Kingdom Dr Christopher J Moon.Book
Social enterprise and disruption innovation: evaluating the role of Rumie's free educational software in seven developing economies
Moon, C., Kavanagh, A., Jeffrey, J., Gebbels, J. and Korsgaard, K. 2016. Social enterprise and disruption innovation: evaluating the role of Rumie's free educational software in seven developing economies. Eskelinen, M. and Aaltio, I. (ed.) 11th European Conference on Innovation and Entrepreneurship (ECIE 2016). JAMK University of Applied Science, Jyväskylä, Finland Academic Conferences and Publishing International (ACPI). pp. 485-495Conference paper
Tourism as reflexive reconstructions of colonial past
Park, H. 2016. Tourism as reflexive reconstructions of colonial past. Annals of Tourism Research. 58, pp. 114-127. https://doi.org/10.1016/j.annals.2016.03.001Article
Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework
Lynch, R. and Jin, Z. 2016. Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework. Journal of Innovation and Knowledge. 1 (2), pp. 117-124. https://doi.org/10.1016/j.jik.2016.01.001Article
The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis
Cheng, L., Cai, H. and Jin, Z. 2016. The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis. Journal of Business Research. 69 (11), pp. 5203-5209. https://doi.org/10.1016/j.jbusres.2016.04.113Article
Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa
Osabutey, E. and Jin, Z. 2016. Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa. Journal of Business Research. 69 (11), pp. 5390-5395. https://doi.org/10.1016/j.jbusres.2016.04.143Article
Influence of innovation capability and customer experience onreputation and loyalty
Foroudi, P., Jin, Z., Gupta, S., Melewar, T. and Foroudi, M. 2016. Influence of innovation capability and customer experience onreputation and loyalty. Journal of Business Research. 69 (11), pp. 4882-4889. https://doi.org/10.1016/j.jbusres.2016.04.047Article
From nudism and naturism tourism to "natourism": defining natourism and exploring natourists' motivations
Andriotis, K. 2016. From nudism and naturism tourism to "natourism": defining natourism and exploring natourists' motivations. Tourism Analysis. 21 (2-3), pp. 237-249. https://doi.org/10.3727/108354216X14559233984854Article
The effect of mobile retailing effect on consumption experiences: a dynamic perspective
Pantano, E. and Priporas, C. 2016. The effect of mobile retailing effect on consumption experiences: a dynamic perspective. Computers in Human Behavior. 61, pp. 548-555. https://doi.org/10.1016/j.chb.2016.03.071Article
Knowledge and innovation in emerging market multinationals: the expansion paradox
Lynch, R. and Jin, Z. 2016. Knowledge and innovation in emerging market multinationals: the expansion paradox. Journal of Business Research. 69 (5), pp. 1593-1597. https://doi.org/10.1016/j.jbusres.2015.10.023Article
An exploratory study of residents' perception of place image: the case of Kavala
Stylidis, D., Sit, J. and Biran, A. 2016. An exploratory study of residents' perception of place image: the case of Kavala. Journal of Travel Research. 55 (5), pp. 659-674. https://doi.org/10.1177/0047287514563163Article
Beyond the global financial crisis: challenges facing venture capitalists operating in an emerging economy such as Nigeria
Ekanem, I., Cardoso, A. and Owen, R. 2015. Beyond the global financial crisis: challenges facing venture capitalists operating in an emerging economy such as Nigeria. ISBE 2015: 38th Institute for Small Business and Entrepreneurship Conference. Glasgow, Scotland 11 - 12 Nov 2015Conference paper
An examination of strategy development and strategic management processes within growth-seeking small businesses
Donohoe, S. 2015. An examination of strategy development and strategic management processes within growth-seeking small businesses. PhD thesis Middlesex University Business SchoolPhD thesis
Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology
Al-Qeisi, K., Dennis, C., Alamanos, E. and Jayawardhena, C. 2014. Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research. 67 (11), pp. 2282-2290. https://doi.org/10.1016/j.jbusres.2014.06.016Article
Stakeholder ownership: a theoretical framework for cross national understanding and analyses of stakeholder involvement in issues of substance use, problem use and addiction
Thom, B., Beccaria, F., Bjerge, B., Duke, K., Eisenbach-Stangl, I., Herring, R., Holmila, M., Houborg, E., Asmussen Frank, V., Moskalewicz, J., Rolando, S., Thickett, A., Warpenius, K. and Welbel, M. 2015. Stakeholder ownership: a theoretical framework for cross national understanding and analyses of stakeholder involvement in issues of substance use, problem use and addiction. ALICE RAP European Commission.Project report
Competitive intelligence organization in practice: the case of a multinational retailer
Gatsoris, L., Priporas, C. and Theodoridis, C. 2015. Competitive intelligence organization in practice: the case of a multinational retailer. in: Vrontis, D., Sakka, G. and Amirkhanpour, M. (ed.) Management Innovation, Entrepreneurship: A Global Perspective Newcastle upon Tyne, UK Cambridge Scholars Publishing. pp. 152-182Book chapter
Continuities in marketing sensing
Prince, M. and Priporas, C. 2015. Continuities in marketing sensing. in: Prince, M. and Priporas, C. (ed.) Market Sensing Today New York Business Experts Press. pp. 1-18Book chapter
Embedding stakeholders in sustainable tourism strategies
Waligo, V., Clarke, J. and Hawkins, R. 2015. Embedding stakeholders in sustainable tourism strategies. Annals of Tourism Research. 55, pp. 90-93. https://doi.org/10.1016/j.annals.2015.09.002Article
Green Universities and eco-friendly learning: from league tables to eco-entrepreneurship education
Moon, C. 2015. Green Universities and eco-friendly learning: from league tables to eco-entrepreneurship education. Dameri, R., Garelli, R. and Resta, M. (ed.) 10th European Conference on Innovation and Entrepreneurship (ECIE 2015). Genoa, Italy 17 - 18 Sep 2015 Academic Conferences and Publishing International (ACPI). pp. 468-478Conference paper
Exploring the negotiation thesis application among ski resort tourists: a segmentation approach
Vassiliadis, C., Bellou, V., Priporas, C. and Andronikidis, A. 2018. Exploring the negotiation thesis application among ski resort tourists: a segmentation approach. Journal of Hospitality and Tourism Research. 42 (5), pp. 716-739. https://doi.org/10.1177/1096348015597030Article
Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being
Dennis, C., Alamanos, E., Papagiannidis, S. and Bourlakis, M. 2016. Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being. Journal of Business Research. 69 (3), pp. 1061-1070. https://doi.org/10.1016/j.jbusres.2015.08.019Article
Enterprise Simulation & Experiential Learning (ESEL): case study from Middlesex University
Moon, C. 2015. Enterprise Simulation & Experiential Learning (ESEL): case study from Middlesex University. in: Remenyi, D. (ed.) The Innovation and Entrepreneurship Teaching Excellence Awards 2015. An Anthology of Case Histories Reading, UK Academic Conferences and Publishing International (ACPI). pp. 83-102Book chapter
33888
total views22220
total downloads1284
views this month1645
downloads this month