Marketing, Enterprise & Tourism


TitleMarketing, Enterprise & Tourism
AlternativeBUS - Mkg Entrp & Tour
FacultyFaculty of Business and Law

Latest research outputs

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Contributions to the SDGs through Social and Eco entrepreneurship: new mindsets for sustainable solutions
Moon, C. 2018. Contributions to the SDGs through Social and Eco entrepreneurship: new mindsets for sustainable solutions. in: Apostolopoulos, N., Al-Dajani, H., Holt, D., Jones, P. and Newbery, R. (ed.) Entrepreneurship and the Sustainable Development Goals Emerald.

Book chapter

Far apart yet close: social media on acculturation among international students in the UK
Yu, Q., Foroudi, P. and Gupta, S. 2019. Far apart yet close: social media on acculturation among international students in the UK. Technological Forecasting and Social Change. 145, pp. 493-502. https://doi.org/10.1016/j.techfore.2018.09.026

Article

Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector
Gheitani, A., Imani, S., Seyyedamiri, N. and Foroudi, P. 2019. Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector. International Journal of Islamic and Middle Eastern Finance and Management. 12 (1), pp. 76-95. https://doi.org/10.1108/IMEFM-01-2018-0029

Article

How Viable Is the UTAUT Model in a Non-Western Context?
Al-Qeisi, K., Dennis, C., Hegazy, A. and Abbad, M. 2015. How Viable Is the UTAUT Model in a Non-Western Context? International Business Research. 8 (2), pp. 204-219. https://doi.org/10.5539/ibr.v8n2p204

Article

Developing and assessing transferable skills in higher education: a field trial and a way forward
Dennis, C., Smith, C. and Wadsworth, D. 2014. Developing and assessing transferable skills in higher education: a field trial and a way forward. International Journal of Management and Marketing Academy. 2 (1), pp. 1-25.

Article

The value of region of origin, producer and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy
Marcoz, E., Melewar, T. and Dennis, C. 2016. The value of region of origin, producer and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy. International Journal of Tourism Research. 18, pp. 236-250. https://doi.org/10.1002/jtr.2000

Article

Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, P., Yu, Q., Gupta, S. and Foroudi, M. 2019. Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change. 138, pp. 218-227. https://doi.org/10.1016/j.techfore.2018.09.006

Article

Conceptualizing corporate identity in a dynamic environment
Tourky, M., Foroudi, P., Gupta, S. and Shaalan, A. 2021. Conceptualizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal. 24 (2), pp. 113-142. https://doi.org/10.1108/QMR-01-2018-0003

Article

Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting
Brown, D., Foroudi, P. and Hafeez, K. 2019. Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting. Qualitative Market Research: An International Journal. 22 (5), pp. 609-637. https://doi.org/10.1108/QMR-10-2017-0131

Article

Beyond image: imagined experiences of a destination
Cherifi, B., Smith, A., Maitland, R. and Stevenson, N. 2018. Beyond image: imagined experiences of a destination. International Journal of Tourism Research. 20 (6), pp. 748-755. https://doi.org/10.1002/jtr.2227

Article

Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry
Chen, C., Nguyen, B., Melewar, T. and Dennis, C. 2017. Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry. International Studies of Management and Organization. 47 (3), pp. 240-257. https://doi.org/10.1080/00208825.2017.1318019

Article

From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape
Vollero, A., Palazzo, M., Siano, A. and Foroudi, P. 2021. From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal. 24 (2), pp. 143-160. https://doi.org/10.1108/QMR-12-2017-0184

Article

Developing corporate communications: insights from the Italian scenario
Palazzo, M., Foroudi, P., Kitchen, P. and Siano, A. 2020. Developing corporate communications: insights from the Italian scenario. Qualitative Market Research: An International Journal. 23 (3), pp. 407-426. https://doi.org/10.1108/QMR-12-2017-0185

Article

Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)
Hafeez, K., Alghatas, F., Foroudi, P., Nguyen, B. and Gupta, S. 2019. Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology and People. 32 (2), pp. 405-429. https://doi.org/10.1108/itp-09-2016-0202

Article

Reshaping traditional marketing mix to include social media participation: evidence from Italian firms
Pantano, E., Priporas, C. and Migliano, G. 2019. Reshaping traditional marketing mix to include social media participation: evidence from Italian firms. European Business Review. 31 (2), pp. 162-178. https://doi.org/10.1108/EBR-08-2017-0152

Article

Using intuitive awakening for business students to enhance strategic thinking skills
Prince, M. and Priporas, C. 2018. Using intuitive awakening for business students to enhance strategic thinking skills. Australasian Marketing Journal. 26 (2), pp. 157-162. https://doi.org/10.1016/j.ausmj.2018.05.001

Article

Tourism in the Lao people's Democratic Republic
Harrison, D. and Schipani, S. 2018. Tourism in the Lao people's Democratic Republic. in: Harrison, D., King, V. and Eades, J. (ed.) Tourism in East and Southeast Asia: Volume II: Stakeholders in the political economy of tourism London Routledge. pp. 25-50

Book chapter

Introduction to volume 2
Harrison, D. 2018. Introduction to volume 2. in: Harrison, D., King, V. and Eades, J. (ed.) Tourism in East and Southeast Asia: Volume II: Stakeholders in the political economy of tourism London Routledge. pp. 1-6

Book chapter

General introduction
Eades, J., Harrison, D. and King, V. 2018. General introduction. in: Harrison, D., King, V. and Eades, J. (ed.) Tourism in East and Southeast Asia: Volume I: the background: concepts, region and history London Routledge. pp. 1-9

Book chapter

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance
Foroudi, P. 2019. Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance. International Journal of Hospitality Management. 76 (Part A), pp. 271-285. https://doi.org/10.1016/j.ijhm.2018.05.016

Article

Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012

Article

Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students
Chang, S., Loukides, G. and Lee, L. 2018. Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students. 6th International Conference on Contemporary Marketing Issues (ICCMI 2018). Athens, Greece 27 - 29 Jun 2018

Conference paper

Disentangling the psychological effects of luxury fashion brands on social capital and WOM
Chang, S., Loukides, G. and Mantegazza, F. 2018. Disentangling the psychological effects of luxury fashion brands on social capital and WOM. 6th International Conference on Contemporary Marketing Issues (ICCMI 2018). Athens, Greece 27 - 29 Jun 2018

Conference paper

How do entrepreneurs learn and engage in an online community-of-practice? A case study approach
Hafeez, K., Foroudi, P., Nguyen, B., Gupta, S. and Alghatas, F. 2018. How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology. 37 (7), pp. 714-735. https://doi.org/10.1080/0144929X.2018.1474255

Article

An integrated core competence evaluation framework for portfolio management in the oil industry
Hafeez, K., Foroudi, P. and Nguyen, B. 2019. An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making. 18 (3), pp. 229-256. https://doi.org/10.1504/ijmdm.2019.10014615

Article

Conceptualizing and managing corporate logo: a qualitative study
Foroudi, P., Foroudi, M., Nguyen, B. and Gupta, S. 2019. Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal. 22 (3), pp. 381-404. https://doi.org/10.1108/QMR-04-2017-0080

Article

Access to credit as a tool for overcoming SME failures: a case of Sub Saharan Africa
Hambayi, T. and Vedanthachari, L. 2017. Access to credit as a tool for overcoming SME failures: a case of Sub Saharan Africa. in: Ekanem, I. (ed.) Understanding Bankruptcy: Global Issues Perspectives and Challenges Nova Science Publishers. pp. 195-220

Book chapter

Place branding gathering momentum
Kavaratzis, M. and Dennis, C. 2018. Place branding gathering momentum. Place Branding and Public Diplomacy. 14 (2), pp. 75-77. https://doi.org/10.1057/s41254-018-0098-6

Article

Internationalisation and its determinants: a hierarchical approach
Li, T. 2018. Internationalisation and its determinants: a hierarchical approach. International Business Review. 27 (4), pp. 867-876. https://doi.org/10.1016/j.ibusrev.2018.01.009

Article

Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012

Article

To what extent luxury retailing can be smart?
Pantano, E., Passavanti, R., Priporas, C. and Verteramo⁠, S. 2018. To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services. 43, pp. 94-100. https://doi.org/10.1016/j.jretconser.2018.03.012

Article

China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers
McPherson, M. and Li, X. 2012. China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. in: Paliwoda, S., Andrews, T. and Chen, J. (ed.) Marketing Management in Asia London Routledge. pp. 33-50

Book chapter

A comparison of marketing practices: perspectives from first and second generation UK South Asians
McPherson, M. 2007. A comparison of marketing practices: perspectives from first and second generation UK South Asians. International Journal of Consumer Studies. 31 (2), pp. 174-186. https://doi.org/10.1111/j.1470-6431.2006.00583.x

Article

An outsider's inside view of ethnic entrepreneurship
McPherson, M. 2016. An outsider's inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship. 18 (1), pp. 63-89. https://doi.org/10.1108/JRME-01-2015-0001

Article

A new approach to retailing for successful competition in the new smart scenario
Pantano, E., Priporas, C. and Dennis, C. 2018. A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management. 46 (3), pp. 264-282. https://doi.org/10.1108/IJRDM-04-2017-0080

Article

The impact of social capital and cultural knowledge on setting-up and operating a transnational business in Australia
Best, S. 2017. The impact of social capital and cultural knowledge on setting-up and operating a transnational business in Australia. ISBE 2017: 40th Institute for Small Business and Entrepreneurship Conference. Belfast, Northern Ireland 08 - 09 Nov 2017

Conference paper

The road to ruin(s): how to utilise historical and cultural resources for the benefit of the community
Best, S. 2017. The road to ruin(s): how to utilise historical and cultural resources for the benefit of the community. in: Mergos, G. and Patsavos, N. (ed.) Cultural heritage and Sustainable Development: Economic benefits, social opportunities and policy challenges Technical University of Crete. pp. 302-305

Book chapter

Students preferences for experiential learning of innovation: a presentation of the research results of the APInno Project
Galeziowska, E. and Best, S. 2016. Students preferences for experiential learning of innovation: a presentation of the research results of the APInno Project. APInno Innovation Creating the Future! Conference. Sofia, Bulgaria 21 - 22 Nov 2016

Conference item

The future of work and why we all need to be innovative
Best, S. 2016. The future of work and why we all need to be innovative. APInno Innovation Creating the Future! Conference. Sofia, Bulgaria 21 - 22 Nov 2016

Conference paper

Defragmenting the terms self-employed, entrepreneur and business owner
Best, S., Ribeiro, M. and Alahmadi, A. 2016. Defragmenting the terms self-employed, entrepreneur and business owner. ISBE 2016: 39th Institute for Small Business and Entrepreneurship Conference. Paris, France 27 - 28 Oct 2016

Conference paper