Marketing, Enterprise & Tourism
| Title | Marketing, Enterprise & Tourism |
|---|---|
| Alternative | BUS - Mkg Entrp & Tour |
| Faculty | Faculty of Business and Law |
Latest research outputs
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The dynamics of corporate identity: a review of a process model
Melewar, T. and Wooldridge, A. 2001. The dynamics of corporate identity: a review of a process model. Journal of Communication Management. 5 (4), pp. 327-340. https://doi.org/10.1108/13632540110806866Article
The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies
Balabanis, G., Diamantopoulos, A., Mueller, R. and Melewar, T. 2001. The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies. https://doi.org/10.1057/palgrave.jibs.8490943Article
The role of corporate identity in merger and acquisition activity
Melewar, T. and Harrold, J. 2000. The role of corporate identity in merger and acquisition activity. Journal of General Management. 26 (2), pp. 17-31.Article
International advertising strategies of multinational enterprises in the Middle East
Balabanis, G., Turnbull, S. and Melewar, T. 2000. International advertising strategies of multinational enterprises in the Middle East. International Journal of Advertising. 19 (4).Article
International corporate visual identity: standardization or localization?
Melewar, T. and Saunders, J. 1999. International corporate visual identity: standardization or localization? Journal of International Business Studies. https://doi.org/10.1057/palgrave.jibs.8490084Article
An integrated model of firms' brand likeability: antecedents and consequences
Nguyen, B., Choudhury, M. and Melewar, T. 2015. An integrated model of firms' brand likeability: antecedents and consequences. Journal of Strategic Marketing. 23 (2), pp. 122-140. https://doi.org/10.1080/0965254X.2014.914071Article
Tourist vacation preferences: the case of mass tourists to Crete
Andriotis, K., Agiomirgianakis, G. and Mihiotis, A. 2007. Tourist vacation preferences: the case of mass tourists to Crete. Tourism Analysis. 12 (1/2), pp. 51-63.Article
Sources of liability: tourism operators facing lawsuits
Andriotis, K. 2007. Sources of liability: tourism operators facing lawsuits. International Conference of Trends, Impacts and Policies on Tourism Development. Heraklion, Greece 15 - 18 Jun 2007Conference paper
Seasonality in Crete: problem or a way of life?
Andriotis, K. 2005. Seasonality in Crete: problem or a way of life? Tourism Economics. 11 (2), pp. 207-224. https://doi.org/10.5367/0000000054183478Article
Scale of hospitality firms and local economic development - evidence from Crete
Andriotis, K. 2002. Scale of hospitality firms and local economic development - evidence from Crete. Tourism Management. 23 (4), pp. 333-341. https://doi.org/10.1016/S0261-5177(01)00094-2Article
Residents’ perceptions towards tourism in a rural Cretan community
Erotokritakis, K. and Andriotis, K. 2006. Residents’ perceptions towards tourism in a rural Cretan community. International Conference of Trends, Impacts and Policies on Tourism Development. Crete, GREECE 15 - 18 Jun 2006Conference paper
Researching the development gap between the Hinterland and the Coast: evidence from the Island of Crete
Andriotis, K. 2006. Researching the development gap between the Hinterland and the Coast: evidence from the Island of Crete. Tourism Management. 27 (4), pp. 629-639. https://doi.org/10.1016/j.tourman.2005.02.005Article
The pattern-matching approach and its application in tourism development
Andriotis, K. and Vaughan, R. 2009. The pattern-matching approach and its application in tourism development. Current Issues in Tourism. 12 (4), pp. 315-336. https://doi.org/10.1080/13683500802346185Article
Options in tourism development: conscious versus conventional tourism
Andriotis, K. 2002. Options in tourism development: conscious versus conventional tourism. Anatolia. 13 (1), pp. 73-85. https://doi.org/10.1080/13032917.2002.9687016Article
Measuring tourist satisfaction: a factor-cluster segmentation approach
Andriotis, K., Agiomirgianakis, G. and Mihiotis, A. 2008. Measuring tourist satisfaction: a factor-cluster segmentation approach. Journal of Vacation Marketing. 14 (3), pp. 221-235. https://doi.org/10.1177/1356766708090584Article
Integrated resort development: the case of Cavo Sidero, Crete
Andriotis, K. 2008. Integrated resort development: the case of Cavo Sidero, Crete. Journal of Sustainable Tourism. 16 (4), pp. 428-444. https://doi.org/10.1080/09669580802154207Article
Early travellers to Greece and their modern counterparts
Andriotis, K. 2009. Early travellers to Greece and their modern counterparts. Tourist Experiences: Meanings, Motivations, Behaviors. University of Central Lancashire, Preston, UKConference paper
Clustering visitors to a religious island : the case of Tinos
Aslan, D. and Andriotis, K. 2009. Clustering visitors to a religious island : the case of Tinos. International Conference on Tourism Development and Management (ICTDM): Tourism in a Changing World: Prospects and Challenges. Kos Island, Greece 11 - 15 Sep 2009Conference paper
Cruise visitors’ experience in a Mediterranean port of call
Andriotis, K. and Agiomirgianakis, G. 2010. Cruise visitors’ experience in a Mediterranean port of call. International Journal of Tourism Research. 12 (4), pp. 390-404. https://doi.org/10.1002/jtr.770Article
Community groups’ perceptions of and preferences to tourism development. Evidence from Crete
Andriotis, K. 2005. Community groups’ perceptions of and preferences to tourism development. Evidence from Crete. Journal of Hospitality and Tourism Research. 29 (1), pp. 67-90. https://doi.org/10.1177/1096348004268196Article
A comparative study of visitors to urban, coastal and rural areas. Evidence from the Island of Crete
Andriotis, K. 2011. A comparative study of visitors to urban, coastal and rural areas. Evidence from the Island of Crete. European Journal of Tourism Research. 4 (2), pp. 93-108.Article
A framework for the tourism planning process
Andriotis, K. 2007. A framework for the tourism planning process. in: Aparna, R. (ed.) Sustainability, profitability and successful tourism New Delhi Kanishka Publishers.Book chapter
Brits behaving badly: template analysis of newspaper content
Andriotis, K. 2010. Brits behaving badly: template analysis of newspaper content. International Journal of Tourism Anthropology. 1 (1), pp. 15-34. https://doi.org/10.1504/IJTA.2010.036844Article
Urban residents' attitudes toward tourism development: the case of Crete
Andriotis, K. and Vaughan, R. 2003. Urban residents' attitudes toward tourism development: the case of Crete. Journal of Travel Research. 42 (2), pp. 172-185. https://doi.org/10.1177/0047287503257488Article
Use of digital stories as a tool for experiential learning
Park, H. 2014. Use of digital stories as a tool for experiential learning. 2014 International Conference on Experiential Learning in Hospitality and Tourism. Macau 20 - 23 May 2014Conference paper
Developing a conceptual model illustrating how HRM practices support each other in order to improve service quality
Ueno, A. 2014. Developing a conceptual model illustrating how HRM practices support each other in order to improve service quality. Procedia - Social and Behavioral Sciences. 148, pp. 24-31. https://doi.org/10.1016/j.sbspro.2014.07.011Article
Tourism and the economic crisis in Kavala, Greece
Stylidis, D. and Terzidou, M. 2014. Tourism and the economic crisis in Kavala, Greece. Annals of Tourism Research. 44, pp. 210-226. https://doi.org/10.1016/j.annals.2013.10.004Article
Halifax Community Bank: a learning society within a UK organisation
Eastman, C. 2014. Halifax Community Bank: a learning society within a UK organisation. Higher Education, Skills and Work-based Learning. 4 (1), pp. 84-97. https://doi.org/10.1108/HESWBL-09-2012-0035Article
Social representations and community attitudes towards spring breakers
Monterrubio, J. and Andriotis, K. 2014. Social representations and community attitudes towards spring breakers. Tourism Geographies. 16 (2), pp. 288-302. https://doi.org/10.1080/14616688.2014.889208Article
English literature and work-based learning: a pedagogical case study
Eastman, C. 2014. English literature and work-based learning: a pedagogical case study. The International Journal of Lifelong Education. 33 (2), pp. 141-160. https://doi.org/10.1080/02601370.2013.824039Article
Market escape through exchange: home swap as a form of non-commercial hospitality
Andriotis, K. and Agiomirgianakis, G. 2014. Market escape through exchange: home swap as a form of non-commercial hospitality. Current Issues in Tourism. 17 (7), pp. 576-591. https://doi.org/10.1080/13683500.2013.837868Article
Sacred site experience: a phenomenological study
Andriotis, K. 2009. Sacred site experience: a phenomenological study. Annals of Tourism Research. 36 (1), pp. 64-84. https://doi.org/10.1016/j.annals.2008.10.003Article
Supplier-retailer relationships in grocery distribution in Malaysia: indications of dominance, conflict, and cooperation
Roslin, R. and Melewar, T. 2001. Supplier-retailer relationships in grocery distribution in Malaysia: indications of dominance, conflict, and cooperation. Journal of Asia-Pacific Business. 3 (2), pp. 5-36. https://doi.org/10.1300/J098v03n02_02Article
Measuring visual identity: a multi-construct study
Melewar, T. 2001. Measuring visual identity: a multi-construct study. Corporate Communications: An International Journal. 6 (1), pp. 36-42. https://doi.org/10.1108/13563280110381206Article
Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia
Melewar, T., Saunders, J. and Balmer, J. 2001. Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing. 35 (3/4), pp. 414-427. https://doi.org/10.1108/03090560110694772Article
The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia
Melewar, T., Saunders, J. and Balmer, J. 2000. The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia. Corporate Reputation Review. 3 (3), pp. 194-200. https://doi.org/10.1057/palgrave.crr.1540114Article
Discovering relational bonds in channel relationships: a case study of Malaysia
Roslin, R. and Melewar, T. 2000. Discovering relational bonds in channel relationships: a case study of Malaysia. Journal of Global Marketing. 14 (3), pp. 49-76. https://doi.org/10.1300/J042v14n03_04Article
Global corporate visual identity systems: using an extended marketing mix
Melewar, T. and Saunders, J. 2000. Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing. 34 (5/6), pp. 538-550. https://doi.org/10.1108/03090560010321910Article
Global corporate visual identity system: standardisation, control and benefits
Melewar, T. and Saunders, J. 1998. Global corporate visual identity system: standardisation, control and benefits. International Marketing Review. 15 (4), pp. 291-308. https://doi.org/10.1108/02651339810227560Article
Segmentation and brand positioning for Islamic financial services
Muhamad, R., Melewar, T. and Alwi, S. 2012. Segmentation and brand positioning for Islamic financial services. European Journal of Marketing. 46 (7/8), pp. 900-921. https://doi.org/10.1108/03090561211230061Article
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