Privacy, analytics and marketing higher education
Book chapter
Gibbs, P. 2014. Privacy, analytics and marketing higher education. in: Menon, M., Terkla, D. and Gibbs, P. (ed.) Using data to improve Higher Education: Research Policy and Practice Rotterdam, The Netherlands Sense Publishers. pp. 215-228
| Chapter title | Privacy, analytics and marketing higher education |
|---|---|
| Authors | Gibbs, P. |
| Page range | 215-228 |
| Book title | Using data to improve Higher Education: Research Policy and Practice |
| Editors | Menon, M., Terkla, D. and Gibbs, P. |
| Publisher | Sense Publishers |
| Place of publication | Rotterdam, The Netherlands |
| Series | Global Perspectives on Higher Education |
| ISBN | |
| Paperback | 9789462097926 |
| Hardcover | 9789462097933 |
| Electronic | 9789462097940 |
| Publication dates | |
| Online | 26 Nov 2014 |
| Publication process dates | |
| Deposited | 20 May 2015 |
| Completed | 2014 |
| Output status | Published |
| Digital Object Identifier (DOI) | https://doi.org/10.1007/978-94-6209-794-0_13 |
| Related Output | |
| Is part of | https://doi.org/10.1007/978-94-6209-794-0 |
| Is part of | Using data to improve higher education: research, policy and practice |
| Language | English |
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