Does advertising pervert higher education? The case for resistance
Article
Gibbs, P. 2007. Does advertising pervert higher education? The case for resistance. Journal of Marketing for Higher Education. 17 (1), pp. 3-11. https://doi.org/10.1300/J050v17n01_02
| Type | Article |
|---|---|
| Title | Does advertising pervert higher education? The case for resistance |
| Authors | Gibbs, P. |
| Abstract | My argument is that when marketing-particularly advertising-may, under certain circumstances, work against the goals of autonomous, liberal higher education by undermining critical thinking and independent actions. |
| Research Group | Centre for Education Research and Scholarship (CERS) |
| Publisher | Haworth |
| Journal | Journal of Marketing for Higher Education |
| ISSN | 0884-1241 |
| Publication dates | |
| Aug 2007 | |
| Publication process dates | |
| Deposited | 24 Jun 2009 |
| Output status | Published |
| Digital Object Identifier (DOI) | https://doi.org/10.1300/J050v17n01_02 |
| Language | English |
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