Marketing issues for non-degree UK higher education: The case of foundation degrees
Article
Gibbs, P. 2002. Marketing issues for non-degree UK higher education: The case of foundation degrees. Journal of Vocational Education and Training. 54 (2), pp. 237-248. https://doi.org/10.1080/13636820200200201
| Type | Article |
|---|---|
| Title | Marketing issues for non-degree UK higher education: The case of foundation degrees |
| Authors | Gibbs, P. |
| Abstract | This article discusses the contribution of the foundation degree to the brand values of United Kingdom higher education. The article highlights a failure of care in the construction and promotion of this product from a marketing perspective. The article argues for clarity of purpose and a greater veracity in the claim of parity of esteem for vocational qualifications. It concludes by offering a marketing proposal for the Foundation Degree. |
| Research Group | Centre for Education Research and Scholarship (CERS) |
| Publisher | Triangle Journals |
| Journal | Journal of Vocational Education and Training |
| ISSN | 1363-6820 |
| Electronic | 1747-5090 |
| Publication dates | |
| 2002 | |
| Publication process dates | |
| Deposited | 23 Jun 2009 |
| Output status | Published |
| Digital Object Identifier (DOI) | https://doi.org/10.1080/13636820200200201 |
| Language | English |
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