Marketing-isation of higher education
DProf thesis
Gibbs, P. 2008. Marketing-isation of higher education. DProf thesis Middlesex University Work based learning
| Type | DProf thesis |
|---|---|
| Doctorate by public works thesis | |
| Title | Marketing-isation of higher education |
| Authors | Gibbs, P. |
| Abstract | The Doctorate award of Professional Studies offers me the chance to reflect upon a sustained output of personal academic, personal and professional activities which I believe have had an impact in each of those spheres. To assist in the interpretation of my narrative presented in these pages I will consider each of these spheres in turn. My personal journey, its explicit driving and implicit reflective themes will be contained in Section I of this paper. In the second part I discuss the consequences of my work for my community of practice which is, for the purpose of this submission, the academic community of both scholars and administrators. I have addressed my ideas, concerns and challenges in academic writing, other academic discourses and through my professional bodies, The Academy of Marketing, the Chartered Institute of Marketing and to a lesser extent the Philosophy of Education Society of Great Britain. In the third section I attempt a Gadmerian hermeneutic interpretation of my submitted work to seek an understanding of what it has achieved and to critique its output. |
| Research Group | Centre for Education Research and Scholarship (CERS) |
| Department name | Work based learning |
| Institution name | Middlesex University |
| Publication dates | |
| 15 Sep 2009 | |
| Publication process dates | |
| Deposited | 15 Sep 2009 |
| Completed | 2008 |
| Output status | Published |
| Accepted author manuscript | |
| Additional information | A project submitted to Middlesex University for the Degree of Doctorate in Professional Studies by Public Works |
| Language | English |
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