Marketers and educationalists: two communities divided by time?
Article
Gibbs, P. 2008. Marketers and educationalists: two communities divided by time? International Journal of Educational Management. 22 (3), pp. 269-278. https://doi.org/10.1108/09513540810861900
Type | Article |
---|---|
Title | Marketers and educationalists: two communities divided by time? |
Authors | Gibbs, P. |
Abstract | Purpose – In this conceptual discussion paper the author seeks to suggest that marketing as a technology of the market has contributed to the foreshortening of educational horizons within which we act or observe but can only hold for declining durations. To satisfy this demand for more in time, marketing has contributed to the commoditisation of consumption patterns in time and foreshortened the acceptable temporal range over which consumption can be achieved. |
Research Group | Centre for Education Research and Scholarship (CERS) |
Publisher | Emerald Group Publishing Limited |
Journal | International Journal of Educational Management |
ISSN | 0951-354X |
Publication dates | |
2008 | |
Publication process dates | |
Deposited | 24 Jun 2009 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/09513540810861900 |
Language | English |
https://repository.mdx.ac.uk/item/81v76
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