The ethics of marketing in Muslim and Christian communities in Cyprus: insights for marketing
Article
Gibbs, P., Ilkan, M. and Pouloukas, S. 2007. The ethics of marketing in Muslim and Christian communities in Cyprus: insights for marketing. Equal Opportunities International. 26 (7), pp. 678-692. https://doi.org/10.1108/02610150710822311
| Type | Article |
|---|---|
| Title | The ethics of marketing in Muslim and Christian communities in Cyprus: insights for marketing |
| Authors | Gibbs, P., Ilkan, M. and Pouloukas, S. |
| Abstract | This paper takes advantage of the closeness of two secular, separated communities on the island of Cyprus to study how controversial products and forms of offensive advertising can be related to levels of religiousness, time usage and temporality. The resulting observations are then offered as insights into the notion of ethics in the two religious groups and how these might influence marketing to multicultural communities. |
| Research Group | Centre for Education Research and Scholarship (CERS) |
| Publisher | Emerald |
| Journal | Equal Opportunities International |
| ISSN | 0261-0159 |
| Publication dates | |
| 2007 | |
| Publication process dates | |
| Deposited | 24 Jun 2009 |
| Output status | Published |
| Digital Object Identifier (DOI) | https://doi.org/10.1108/02610150710822311 |
| Language | English |
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