Do higher education institutes communicate trust well?
Article
Gibbs, P. and Dean, A. 2015. Do higher education institutes communicate trust well? Journal of Marketing for Higher Education. 25 (2), pp. 155-170. https://doi.org/10.1080/08841241.2015.1059918
| Type | Article |
|---|---|
| Title | Do higher education institutes communicate trust well? |
| Authors | Gibbs, P. and Dean, A. |
| Abstract | The relationship between trust and information sources for new purchasers of higher education is discussed. A range of sources is evaluated by potential entrants into UK higher education, and indicates that universities tend to be regarded as the most trustworthy when information is directly associated with them and social networks, and friends and student-derived sources the least, along with Key Information Set (KIS) data. |
| Keywords | higher education, communication, trust |
| Publisher | Routledge |
| Journal | Journal of Marketing for Higher Education |
| ISSN | 0884-1241 |
| Publication dates | |
| 10 Jul 2015 | |
| Publication process dates | |
| Deposited | 15 Jun 2015 |
| Accepted | 01 Mar 2015 |
| Output status | Published |
| Accepted author manuscript | |
| Copyright Statement | This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 10/07/2015, available online: http://www.tandfonline.com/10.1080/08841241.2015.1059918 |
| Digital Object Identifier (DOI) | https://doi.org/10.1080/08841241.2015.1059918 |
| Language | English |
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