Ethical marketing of higher education: what might be done to encourage its adoption?
Article
Gibbs, P. and Murphy, P. 2009. Ethical marketing of higher education: what might be done to encourage its adoption? Higher Education Management and Policy. 21 (3), pp. 67-82.
Type | Article |
---|---|
Title | Ethical marketing of higher education: what might be done to encourage its adoption? |
Authors | Gibbs, P. and Murphy, P. |
Research Group | Centre for Education Research and Scholarship (CERS) |
Publisher | OECD |
Journal | Higher Education Management and Policy |
ISSN | 1682-3451 |
Publication dates | |
2009 | |
Publication process dates | |
Deposited | 23 Mar 2010 |
Output status | Published |
Web address (URL) | http://search.ebscohost.com/login.aspx?direct=true&db=ehh&AN=47532029&site=ehost-live |
Language | English |
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