Ethical marketing of higher education: what might be done to encourage its adoption?
Article
Gibbs, P. and Murphy, P. 2009. Ethical marketing of higher education: what might be done to encourage its adoption? Higher Education Management and Policy. 21 (3), pp. 67-82.
| Type | Article |
|---|---|
| Title | Ethical marketing of higher education: what might be done to encourage its adoption? |
| Authors | Gibbs, P. and Murphy, P. |
| Research Group | Centre for Education Research and Scholarship (CERS) |
| Publisher | OECD |
| Journal | Higher Education Management and Policy |
| ISSN | 1682-3451 |
| Publication dates | |
| 2009 | |
| Publication process dates | |
| Deposited | 23 Mar 2010 |
| Output status | Published |
| Web address (URL) | http://search.ebscohost.com/login.aspx?direct=true&db=ehh&AN=47532029&site=ehost-live |
| Language | English |
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