An Aristotelian model for ethical higher education marketing: the role of practical wisdom
Article
Gibbs, P. 2011. An Aristotelian model for ethical higher education marketing: the role of practical wisdom. Journal of Marketing for Higher Education. 21 (2), pp. 203-214. https://doi.org/10.1080/08841241.2011.623732
| Type | Article |
|---|---|
| Title | An Aristotelian model for ethical higher education marketing: the role of practical wisdom |
| Authors | Gibbs, P. |
| Abstract | This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and then manipulate the underlying edifying offering. |
| Research Group | Centre for Education Research and Scholarship (CERS) |
| Publisher | Taylor and Francis |
| Journal | Journal of Marketing for Higher Education |
| ISSN | 0884-1241 |
| Publication dates | |
| 2011 | |
| Publication process dates | |
| Deposited | 09 Nov 2011 |
| Output status | Published |
| Digital Object Identifier (DOI) | https://doi.org/10.1080/08841241.2011.623732 |
| Language | English |
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