Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism?
Article
Gibbs, P. 2018. Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism? Journal of Marketing for Higher Education. 28 (1), pp. 1-11. https://doi.org/10.1080/08841241.2017.1311979
| Type | Article |
|---|---|
| Title | Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism? |
| Authors | Gibbs, P. |
| Abstract | Consumerism acts to maintain the emotional reversal of work and family. Exposed to a continual bombardment of advertisements through a daily average of three hours of television (half of all their leisure time), workers are persuaded to ‘need’ more things. To buy what they now need, they need money. To earn money, they work longer hours. Being away from home so many hours, they make up for their absence at home with gifts that cost money. They materialize love. And so the cycle continues [Baumann, Z. (2007). Collateral casualties of consumerism. Journal of Consumer Culture, 7, 1]. |
| Publisher | Taylor and Francis |
| Journal | Journal of Marketing for Higher Education |
| ISSN | 0884-1241 |
| Electronic | 1540-7144 |
| Publication dates | |
| Online | 10 Apr 2017 |
| 02 Jan 2018 | |
| Publication process dates | |
| Deposited | 07 Jul 2016 |
| Accepted | 22 Jul 2016 |
| Output status | Published |
| Accepted author manuscript | |
| Copyright Statement | This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 10 April 2017, available online: http://dx.doi.org/10.1080/08841241.2017.1311979 |
| Digital Object Identifier (DOI) | https://doi.org/10.1080/08841241.2017.1311979 |
| Language | English |
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