Marketing, Enterprise & Tourism


TitleMarketing, Enterprise & Tourism
AlternativeBUS - Mkg Entrp & Tour
FacultyFaculty of Business and Law

Latest research outputs

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Knowledge-based capabilities and their impact on performance: a best practice management evaluation
Battor, M., Zairi, M. and Francis, A. 2008. Knowledge-based capabilities and their impact on performance: a best practice management evaluation. Business Strategy Series. 9 (2), pp. 47-56. https://doi.org/10.1108/17515630810857012

Article

Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach
Manyiwa, S. and Crawford, I. 2002. Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review. 2 (1), pp. 54-70. https://doi.org/10.1002/cb.89

Article

Toward a halal tourism market
Battour, M., Ismail, M. and Battor, M. 2010. Toward a halal tourism market. Tourism Analysis. 15 (4), pp. 461-470. https://doi.org/10.3727/108354210X12864727453304

Article

The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model
Battor, M. and Battor, M. 2010. The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model. Journal of Marketing Management. 26 (9-10), pp. 842- 857. https://doi.org/10.1080/02672570903498843

Article

The impact of destination attributes on Muslim tourist's choice
Battour, M., Ismail, M. and Battor, M. 2011. The impact of destination attributes on Muslim tourist's choice. International Journal of Tourism Research. 13 (6), pp. 527-540. https://doi.org/10.1002/jtr.824

Article

The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia
Battour, M., Battor, M. and Ismail, M. 2012. The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia. Journal of Travel and Tourism Marketing. 29 (3), pp. 279-297. https://doi.org/10.1080/10548408.2012.666174

Article

Intangible heritage and the museum: new perspectives on cultural preservation [Book review]
Su, R. 2013. Intangible heritage and the museum: new perspectives on cultural preservation [Book review]. Journal of Tourism and Cultural Change. 11 (1-2), pp. 129-131. https://doi.org/10.1080/14766825.2012.753741

Article

Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?
Priporas, C. and Karatzolas, N. 2005. Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store? Cyprus Journal of Sciences. 3, pp. 103-114.

Article

The role of context in case study selection: An international business perspective
Poulis, K., Poulis, E. and Plakoyiannaki, E. 2013. The role of context in case study selection: An international business perspective. International Business Review. 22 (1), pp. 304-314. https://doi.org/10.1016/j.ibusrev.2012.04.003

Article

The influence of intra-national cultural heterogeneity on product standardisation and adaptation: a qualitative study
Poulis, K. and Poulis, E. 2013. The influence of intra-national cultural heterogeneity on product standardisation and adaptation: a qualitative study. International Marketing Review. 30 (4), pp. 357-383. https://doi.org/10.1108/IMR-03-2012-0047

Article

Multicultural markets and acculturation: implications for service firms
Poulis, K., Poulis, E. and Yamin, M. 2013. Multicultural markets and acculturation: implications for service firms. Journal of Services Marketing. 27 (7), pp. 515-525. https://doi.org/10.1108/JSM-02-2012-0041

Article

Dancing cultures
Su, R. 2013. Dancing cultures. Annals of Tourism Research. 42, pp. 451-453. https://doi.org/10.1016/j.annals.2013.05.008

Article

The 'antinomian' travel counterculture of Gavdos: an alternative mode of travelling
Andriotis, K. 2013. The 'antinomian' travel counterculture of Gavdos: an alternative mode of travelling. Annals of Tourism Research. 40, pp. 40-58. https://doi.org/10.1016/j.annals.2012.08.002

Article

Postcard mobility: going beyond image and text
Andriotis, K. and Mavrič, M. 2013. Postcard mobility: going beyond image and text. Annals of Tourism Research. 40, pp. 18-39. https://doi.org/10.1016/j.annals.2012.07.004

Article

Young consumers' perception of food quality: an illustration from Greece
Kamenidou, I., Priporas, C., Michailidis, A. and Mamalis, S. 2003. Young consumers' perception of food quality: an illustration from Greece. Cahiers Options Méditerranéennes. 61, pp. 191-199.

Article

Private label milk and Greek consumers' behaviour
Tzimitra-Kalogianni, I., Kamenidou, I., Priporas, C. and Tziakas, V. 2002. Private label milk and Greek consumers' behaviour. New Medit. 1 (2), pp. 29-33.

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Age and gender effects on consumers’ awareness and source of awareness for food related private label brands
Tzimitra-Kalogianni, I., Kamenidou, I., Priporas, C. and Tziakas, V. 2002. Age and gender effects on consumers’ awareness and source of awareness for food related private label brands. Agricultural Economics Review. 3 (1), pp. 23-36.

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Can alternative tourism be the way forward for the development of tourism in Northern Greece?
Priporas, C. and Kamenidou, I. 2003. Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal. 51 (1), pp. 53-62.

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Competitive intelligence activity: evidence from Greece
Priporas, C., Gatsoris, L. and Zacharis, V. 2005. Competitive intelligence activity: evidence from Greece. Marketing Intelligence & Planning. 23 (7), pp. 659-669.

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Is it difficult to market a city as a convention destination? The case of Thessaloniki
Priporas, C. 2005. Is it difficult to market a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism. 7 (2), pp. 87-99.

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The Greek food shopper: segmentation on the basis of attitudes to store features
Bourlakis, M., Ness, M. and Priporas, C. 2006. The Greek food shopper: segmentation on the basis of attitudes to store features. EuroMed Journal of Business. 1 (2), pp. 29-49.

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Examining leisure constraints for ski centre visitors: implications for services marketing
Andronikidis, A., Vasiliadis, C., Priporas, C. and Kamenidou, I. 2007. Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing. 15 (4), pp. 69-86.

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Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry
Psychogios, A. and Priporas, C. 2007. Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry. The Qualitative Report. 12 (1), pp. 40-66.

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Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers
Andronikidis, A., Vassiliadis, C., Fotiadis, T. and Priporas, C. 2008. Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers. International Journal of Technology Marketing. 3 (1), pp. 20-38.

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Services managers’ awareness of crisis management: attitudes and preparation
Priporas, C. and Poimenidis, I. 2008. Services managers’ awareness of crisis management: attitudes and preparation. Innovative Marketing. 4 (3), pp. 37-45.

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Patient satisfaction measurement for in-hospital services: a pilot study in Greece
Priporas, C., Laspa, C. and Kamenidou, I. 2008. Patient satisfaction measurement for in-hospital services: a pilot study in Greece. Journal of Medical Marketing. 8 (4), pp. 325-340. https://doi.org/10.1057/jmm.2008.21

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University students attitudes to mobile political communication
Mylona, I. and Priporas, C. 2008. University students attitudes to mobile political communication. International Journal of Mobile Marketing. 3 (2), pp. 54-60.

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Measuring destination image and consumer choice criteria: the case of Mykonos Island
Kamenidou, I., Mamalis, S. and Priporas, C. 2009. Measuring destination image and consumer choice criteria: the case of Mykonos Island. Tourismos: an international multidisciplinary refereed journal of tourism. 4 (3), pp. 67-79.

Article

Store choice in computer retailing: the case of home users in Greece
Theodoridis, C. and Priporas, C. 2009. Store choice in computer retailing: the case of home users in Greece. EuroMed Journal of Business. 4 (1), pp. 58-68. https://doi.org/10.1108/14502190910956693

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Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels
Kamenidou, I., Balkoulis, N. and Priporas, C. 2009. Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels. International Journal of Leisure and Tourism Marketing. 1 (2), pp. 152-172. https://doi.org/10.1504/IJLTM.2009.026481

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A model for evaluating the effectiveness of middle managers' training courses: evidence from a major banking organization in Greece
Galanou, E. and Priporas, C. 2009. A model for evaluating the effectiveness of middle managers' training courses: evidence from a major banking organization in Greece. International Journal of Training & Development. 13 (4), pp. 221-246.

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Factors predicting consumers’ knowledge of spirulina health benefits
Kamenidou, I. and Priporas, C. 2010. Factors predicting consumers’ knowledge of spirulina health benefits. Journal of Food, Agriculture & Environment. 8 (1), pp. 16-20.

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The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece
Iliopoulos, E. and Priporas, C. 2011. The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece. BMC Health Services Research. 11 (261).

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Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation
Priporas, C. and Kamenidou, I. 2011. Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation. Journal of Brand Management. 18 (4/5), pp. 264-273. https://doi.org/10.1057/bm.2010.40

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Qualitative findings on marketing management practices from Greek ski centers
Priporas, C., Vassiliadis, C. and Stylos, N. 2012. Qualitative findings on marketing management practices from Greek ski centers. Qualitative Market Research: An International Journal. 15 (4), pp. 385-403. https://doi.org/10.1108/13522751211257079

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An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece
Vassiliadis, C., Priporas, C. and Andronikidis, A. 2013. An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece. Tourism Management. 34, pp. 61-70. https://doi.org/10.1016/j.tourman.2012.03.013

Article

Which HRM practices contribute to service culture?
Ueno, A. 2012. Which HRM practices contribute to service culture? Total Quality Management & Business Excellence. 23 (11-12), pp. 1227-1239. https://doi.org/10.1080/14783363.2012.733255

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Polyethnic market orientation and performance: a fast-moving consumer goods perspective
Poulis, K. and Poulis, E. 2012. Polyethnic market orientation and performance: a fast-moving consumer goods perspective. Journal of Marketing Management. 28 (5-6), pp. 609-628. https://doi.org/10.1080/0267257X.2011.558380

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Domestic firms competing with multinational enterprises: The relevance of resource-accessing alliance formations
Poulis, K., Yamin, M. and Poulis, E. 2012. Domestic firms competing with multinational enterprises: The relevance of resource-accessing alliance formations. International Business Review. 21 (4), pp. 588-601. https://doi.org/10.1016/j.ibusrev.2011.07.003

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Genres of heritage authenticity: denotations from a pilgrimage landscape
Andriotis, K. 2011. Genres of heritage authenticity: denotations from a pilgrimage landscape. Annals of Tourism Research. 38 (4), pp. 1613-1633. https://doi.org/10.1016/j.annals.2011.03.001

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