Marketing, Enterprise & Tourism
| Title | Marketing, Enterprise & Tourism |
|---|---|
| Alternative | BUS - Mkg Entrp & Tour |
| Faculty | Faculty of Business and Law |
Latest research outputs
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An investigation of the corporate identity construct in China: managerial evidence from the high technology industry
Nguyen, B., Melewar, T., Japtura, A., Han, S., Chen, C. and Yu, X. 2018. An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications. 24 (8), pp. 779-800. https://doi.org/10.1080/13527266.2016.1143382Article
The role of place branding and image in the development of sectoral clusters: the case of Dubai
Hafeez, K., Foroudi, P., Keith, D., Nguyen, B. and Parahoo, S. 2016. The role of place branding and image in the development of sectoral clusters: the case of Dubai. Journal of Brand Management. 23 (4), pp. 383-402. https://doi.org/10.1057/bm.2016.18Article
China urban transport and city tourism
Su, R. 2015. China urban transport and city tourism. Anthropology in London Day 2015: Anthropology on the move. London, United Kingdom 15 Jun 2015Conference item
Sustaining culture: dialectic relationships with urban tourism
Su, R. 2015. Sustaining culture: dialectic relationships with urban tourism. Placing culture in urban China. London 02 Jul 2015Conference poster
Understanding urban cultural tourism through a new conceptual model and its application in China
Su, R., Bramwell, B. and Whalley, P. 2014. Understanding urban cultural tourism through a new conceptual model and its application in China. Global Tourism and Hospitality Conference and Asia Tourism Forum. Hong Kong 18 - 20 May 2014Conference item
Sustaining urban culture in city tourism: an interdisciplinary approach
Su, R. 2016. Sustaining urban culture in city tourism: an interdisciplinary approach. Characterising Historic Landscapes: Interdisciplinary perspectives. Izmir, Turkey 01 - 04 Mar 2016Conference item
Interdependencies and tensions between social media and tourism
Su, R. and Cai, H. 2016. Interdependencies and tensions between social media and tourism. 6th Global Innovation & Knowledge Academy Conference (GIKA 2016). Valencia, Spain 20 - 23 Mar 2016Conference paper
Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image
Syed Alwi, S., Nguyen, B., Melewar, T., Loh, Y. and Liu, M. 2016. Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image. Industrial Management & Data Systems. 116 (5), pp. 858-882. https://doi.org/10.1108/IMDS-09-2015-0364Article
An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry
Chen, C., Nguyen, B. and Melewar, T. 2016. An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal. 19 (3), pp. 357-376. https://doi.org/10.1108/QMR-06-2015-0053Article
Brand ambidexterity and commitment in higher education: an exploratory study
Nguyen, B., Yu, X., Melewar, T. and Hemsley-Brown, J. 2016. Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research. 69 (8), pp. 3105-3112. https://doi.org/10.1016/j.jbusres.2016.01.026Article
Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, M., Chaney, I., Chen, C., Nguyen, B. and Melewar, T. 2015. Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal. 18 (3), pp. 298-319. https://doi.org/10.1108/QMR-02-2014-0016Article
Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership
Sujchaphong, N., Nguyen, B. and Melewar, T. 2015. Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education. 25 (2), pp. 204-237. https://doi.org/10.1080/08841241.2015.1040104Article
Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia
Che-Ha, N., Nguyen, B., Yahya, W., Melewar, T. and Chen, Y. 2016. Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing. 22 (1), pp. 13-28. https://doi.org/10.1177/1356766715586454Article
Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Nguyen, B., Yu, X., Melewar, T. and Chen, J. 2015. Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management. 51, pp. 11-25. https://doi.org/10.1016/j.indmarman.2015.04.017Article
Exploring the corporate image formation process
Tran, M., Nguyen, B., Melewar, T. and Bodoh, J. 2015. Exploring the corporate image formation process. Qualitative Market Research: An International Journal. 18 (1), pp. 86-114. https://doi.org/10.1108/QMR-05-2014-0046Article
Five areas to advance branding theory and practice
Melewar, T. and Nguyen, B. 2014. Five areas to advance branding theory and practice. Journal of Brand Management. 21 (9), pp. 758-769. https://doi.org/10.1057/bm.2014.31Article
The brand likeability scale: an exploratory study of likeability in firm-level brands
Nguyen, B., Ekinci, Y., Simkin, L. and Melewar, T. 2015. The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research. 57 (5), pp. 777-800. https://doi.org/10.2501/IJMR-2015-063Article
A framework of place branding, place image, and place reputation: antecedents and moderators
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M. and Nguyen, B. 2016. A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal. 19 (2), pp. 241-264. https://doi.org/10.1108/QMR-02-2016-0020Article
The role of brand attachment strength in higher education
Dennis, C., Papagiannidis, S., Alamanos, E. and Bourlakis, M. 2016. The role of brand attachment strength in higher education. Journal of Business Research. 69 (8), pp. 3049-3057. https://doi.org/10.1016/j.jbusres.2016.01.020Article
Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting
Foroudi, P., Melewar, T. and Gupta, S. 2014. Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research. 67 (11), pp. 2269-2281. https://doi.org/10.1016/j.jbusres.2014.06.015Article
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T. and Foroudi, M. 2017. IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing. 51 (3), pp. 528-550. https://doi.org/10.1108/EJM-08-2015-0527Article
Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico
Foroudi, P., Hafeez, K. and Foroudi, M. 2017. Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico. Qualitative Market Research: An International Journal. 20 (2), pp. 158-180. https://doi.org/10.1108/QMR-05-2015-0043Article
Social value creation through tourism enterprise
Altinay, L., Sigala, M. and Waligo, V. 2016. Social value creation through tourism enterprise. Tourism Management. 54, pp. 404-417. https://doi.org/10.1016/j.tourman.2015.12.011Article
Problematizing fit and survival: transforming the law of requisite variety through complexity misalignment
Poulis, K. and Poulis, E. 2016. Problematizing fit and survival: transforming the law of requisite variety through complexity misalignment. Academy of Management Review. 41 (3), pp. 503-527. https://doi.org/10.5465/amr.2014.0073Article
Life and loves of a landscape artist: biography of Gordon Crossley
Moon, C. 2016. Life and loves of a landscape artist: biography of Gordon Crossley. United Kingdom Dr Christopher J Moon.Book
Residential marketing fieldtrips: adding real educational value
McPherson, M. and Barn, S. 2016. Residential marketing fieldtrips: adding real educational value. Academy of Marketing 2016 Conference: Radical Marketing. Newcastle University Business School 04 - 07 Jul 2016Conference paper
On a wing and a prayer: stories of the use of improvisation
Best, S. 2016. On a wing and a prayer: stories of the use of improvisation. Saarbrucken LAP Lambert Academic Publishing.Authored Book
Social enterprise and disruption innovation: evaluating the role of Rumie's free educational software in seven developing economies
Moon, C., Kavanagh, A., Jeffrey, J., Gebbels, J. and Korsgaard, K. 2016. Social enterprise and disruption innovation: evaluating the role of Rumie's free educational software in seven developing economies. Eskelinen, M. and Aaltio, I. (ed.) 11th European Conference on Innovation and Entrepreneurship (ECIE 2016). JAMK University of Applied Science, Jyväskylä, Finland Academic Conferences International Limited (ACI). pp. 485-495Conference paper
Masterclass in English education: transforming teaching and learning [Book Review]
Eastman, C. 2016. Masterclass in English education: transforming teaching and learning [Book Review]. Studies in Continuing Education. 38 (1), pp. 122-123. https://doi.org/10.1080/0158037X.2015.1055104Article
Coaching in organisations: how the use of fictional characters can develop coaching practice
Eastman, C. 2016. Coaching in organisations: how the use of fictional characters can develop coaching practice. International Journal of Mentoring and Coaching in Education. 5 (4), pp. 318-333. https://doi.org/10.1108/IJMCE-06-2016-0048Article
The local brand representative in reseller networks
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. The local brand representative in reseller networks. Journal of Business Research. 69 (12), pp. 5712-5723. https://doi.org/10.1016/j.jbusres.2016.01.046Article
Marketing innovation: a consequence of competitiveness
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. Marketing innovation: a consequence of competitiveness. Journal of Business Research. 69 (12), pp. 5671-5681. https://doi.org/10.1016/j.jbusres.2016.02.042Article
Tourism as reflexive reconstructions of colonial past
Park, H. 2016. Tourism as reflexive reconstructions of colonial past. Annals of Tourism Research. 58, pp. 114-127. https://doi.org/10.1016/j.annals.2016.03.001Article
Professional development in coaching: towards a dynamic alliance of narrative and literature to transform the learning process
Eastman, C. 2016. Professional development in coaching: towards a dynamic alliance of narrative and literature to transform the learning process. International Journal of Evidence Based Coaching and Mentoring. 14 (2), pp. 1-14.Article
Critical autobiography in the professional doctorate: improving students’ writing through the device of literature
Eastman, C. and Maguire, K. 2016. Critical autobiography in the professional doctorate: improving students’ writing through the device of literature. Studies in Continuing Education. 38 (3), pp. 355-372. https://doi.org/10.1080/0158037X.2016.1180510Article
Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework
Lynch, R. and Jin, Z. 2016. Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework. Journal of Innovation and Knowledge. 1 (2), pp. 117-124. https://doi.org/10.1016/j.jik.2016.01.001Article
The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis
Cheng, L., Cai, H. and Jin, Z. 2016. The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis. Journal of Business Research. 69 (11), pp. 5203-5209. https://doi.org/10.1016/j.jbusres.2016.04.113Article
Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa
Osabutey, E. and Jin, Z. 2016. Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa. Journal of Business Research. 69 (11), pp. 5390-5395. https://doi.org/10.1016/j.jbusres.2016.04.143Article
Influence of innovation capability and customer experience onreputation and loyalty
Foroudi, P., Jin, Z., Gupta, S., Melewar, T. and Foroudi, M. 2016. Influence of innovation capability and customer experience onreputation and loyalty. Journal of Business Research. 69 (11), pp. 4882-4889. https://doi.org/10.1016/j.jbusres.2016.04.047Article
From nudism and naturism tourism to "natourism": defining natourism and exploring natourists' motivations
Andriotis, K. 2016. From nudism and naturism tourism to "natourism": defining natourism and exploring natourists' motivations. Tourism Analysis. 21 (2-3), pp. 237-249. https://doi.org/10.3727/108354216X14559233984854Article
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